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Panasonic Announces Pricing & Availability For The Smart VIERA ZT60 Plasma HDTV Series

Stocks in this article: PC

SECAUCUS, N.J., May 20, 2013 /PRNewswire/ -- Panasonic, a leader in Plasma HDTV technology, announced today pricing and availability of its much-anticipated 2013 Smart VIERA TM ZT60 Series Plasma HDTVs which will be available exclusively through approximately 400 Magnolia locations inside Best Buy beginning on May 20 through July 31.

The ZT60 Series is available in two screen sizes - the TC-P65ZT60, 65-inch class (SRP $4099.99) and the TC-P60ZT60, 60-inch class (SRP $3499.99).

The Smart VIERA ZT60 Plasma Series, Panasonic's new flagship series, features a "Beyond the Reference" Studio Master Panel which produces deep black levels for stunning picture quality. With the addition of the Ultimate Black Filter Technology, the Smart VIERA ZT Series delivers improved external light shading, clarity and light transmittance.  The new panel reduces reflections to create sharper pictures with higher contrast in bright environments.

Ultimate black levels, contrast and crystal clear picture quality are achieved thanks to a newly developed panel driving method and panel structure featuring the "Air Gapless Technology." The front glass is attached directly to the Plasma panel itself by Panasonic's proprietary crafting methods. As a result of the improvement, dim and double images are averted by eliminating the air gap layer between the front glass and Plasma panel.

"We are excited to bring to market Panasonic's best ever Plasma HDTV with the debut of our Smart VIERA ZT60 Series introduced exclusively at Magnolia inside Best Buy," said Henry Hauser, Vice President, Merchandising Group, Panasonic Consumer Marketing Company of North America.  "Panasonic's ZT Series Plasma HDTV represents a new frontier in High Definition picture quality and reaffirms Panasonic's leadership in Plasma TV development."

"This is a prime example of how we deliver our customer promise to offer the latest and greatest technologies available," said Amy College, Vice President, Home Theater Merchandising for Best Buy. "Our customers can maximize their home network and enjoy sports, movies and other entertainment in a new way with this extraordinary viewing experience from Panasonic."

The Smart VIERA ZT60 Series also features advanced features for connectivity including:

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