NEW YORK ( TheStreet) -- This week's earnings reports focus on 18 buy-rated stocks in the retail-wholesale sector. Today I profile on the front nine, those scheduled to report today, Tuesday and pre-market on Wednesday. Tomorrow I focus on the back nine, those reporting after the close on Wednesday through pre-market on Friday.Let's call an earnings beat a birdie, a match a par, and a miss a bogey. Having an under-par round of earnings from buy rated retail stocks will be a key to sustaining the upward momentum in the overall stock market.
Kohl's (KSS) ($51.58 vs. $48.90 a week ago): Beat EPS estimates by nine cents earning 66 cents a share. The stock gapped higher to a new 2013 high at $52.94 on May 16. Before reporting, the stock was above my annual pivot at $49.19 with a semiannual risky level is $53.86. Macy's (M) ($48.67 vs. $47.23 a week ago): Beat EPS estimates by two cents earning 55 cents a share on May 15. The stock popped to a new multi-year high at $48.93 on May 15. My quarterly pivot at $47.33 was a key value level as last week began.