NEW YORK ( TheStreet) -- A few months ago, after visiting CityTargets in Downtown San Francisco and near UCLA in Los Angeles, I called Target's (TGT - Get Report) urban concept stores major disappointments, though not necessarily epic failures.
Here's the deal: To refer to what Target does in core neighborhoods of big cities as a "concept" belittles the word. I always thought a concept was something bigger than an obvious and poorly-executed idea. There's absolutely no innovation in Target's urban push. It's merely a workaround of city planning regulations and activist opposition.
We'll get updated numbers from Target shortly after it reports earnings on Wednesday, but don't expect much change from the above-citied article. CityTargets -- speaking quantitatively ( actual square footage data) and qualitatively (the way they "feel") -- are hardly different from any other type of Target outpost, except SuperTargets.
Starbucks Is Urban, CityTarget Is Not
When I lived in San Francisco, I was a bit of an urban activist. In 2005, I aided
a neighborhood association's efforts to keep
(HD) from locating in the city. We lost. As is typical in these battles, all the big retailer has to do is make concessions on square footage, parking spaces and how many local jobs it will create and the project gets approved.
City governments and neighborhood groups suck in this regard. They talk a big game about character, but all they really care about is traffic. It's quite sad. And big box stores such as Target and Home Depot know this. They come in, weather opposition, scale down plans and, nine times out of 10, win approval. Home Depot never actually moved into the contested space, despite paying rent on the land for months. I think Lowe's (LOW) is there now. In any event, neither project, as constructed, adds much to this still rundown portion of San Francisco. They're merely suburban accoutrements forced onto the unkempt fringes of an otherwise great city. That's precisely what Target is doing throughout the urban areas it's starting to inhabit. Bringing, for all intents and purposes, suburban infrastructure to the city. This is bad for two primary reasons. Number one, for every CityTarget that goes up, as conceived, in cities such as San Francisco and Los Angeles, existing character erodes and the dream of building something that adds to the urban fabric dies just a little.
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