May 18, 2013 /PRNewswire-USNewswire/ --
Bentley graduates are armed with superpowers, thanks to Bert and John Jacobs, brothers and co-founders of the Boston-based Life is good (LIG) company. The dynamic duo addressed approximately 1,000 Bentley University undergraduate students at the 94th Commencement ceremony on Saturday, May 18, 2013. Speaking to an estimated audience of 8,000, they shared some of their company's core values, delivered in the optimistic "LIG style" that has become the trademark of their apparel and accessories, and iconic smiling stick figure, "Jake."
(Photo: http://photos.prnewswire.com/prnh/20130518/DC16774 ) (Logo: http://photos.prnewswire.com/prnh/20130219/DC61345LOGO )
"At our company we refer to our core values as the 'Life is good Superpowers.' These are superpowers accessible to all. And they can help you find fulfillment not just in your careers but in your lives," John said of values that include creativity, courage, love, authenticity, gratitude and fun. It was a lively day filled with audience participation, as the brothers launched Life is good Frisbees into the audience throughout the address, each one representing a particular superpower.
Recalling the devastating events surrounding the Boston Marathon, Bert described the company's response: a Boston t-shirt to benefit effected families. "Our hearts go out to the families of the three we lost… to those who were badly injured. But we felt it was our job to focus on what was right rather than what was wrong." Citing first responders and people who came together, he added, "One act of hate is no match for millions of acts of love. Love is a superpower!"Bert explained how the company has taken to heart the stories from customers who have faced adversity. "We no longer say 'have to' — ever. We never say 'I have to go to a late meeting' or 'I have to work late…we 'get to.' And it carries over into your life beyond your business. You 'get to' do your laundry because you get to stand on two legs. Gratitude is a superpower!" Bert and John concluded with a superpower that got people up on their feet: fun. They cued up the brass band and to the beat of the popular song "Thrift Shop" by Macklemore , belted out a song written especially for Bentley grads . "Tell us what you see, optimism's key, it's how to be, we guarantee, sing if you agree. We gonna let it fly." The Jacobs brothers each received an honorary doctor of commercial science degree at the ceremony. GRADUATE SCHOOL OF BUSINESS At the 38th annual commencement ceremony, Jorge Moran, Santander U.S. country head and president and CEO of Sovereign Bank, delivered the keynote address to graduate students at the Bentley University Graduate School of Business ceremony. He specifically shared lessons that have led him not only professionally, but on a personal level:
- Don't be afraid of failing, leaving your comfort zone or facing your fears
- Don't walk alone, don't work alone, don't dream alone
- Deliver on your commitments and honor your word