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Life Is Good Co-founders And CEO Of Sovereign Bank Spread Optimism, Hope And Inspiration At Bentley University's Commencement Ceremonies

WALTHAM, Mass., May 18, 2013 /PRNewswire-USNewswire/ -- Bentley graduates are armed with superpowers, thanks to Bert and John Jacobs, brothers and co-founders of the Boston-based Life is good (LIG) company. The dynamic duo addressed approximately 1,000 Bentley University undergraduate students at the 94th Commencement ceremony on Saturday, May 18, 2013. Speaking to an estimated audience of 8,000, they shared some of their company's core values, delivered in the optimistic "LIG style" that has become the trademark of their apparel and accessories, and iconic smiling stick figure, "Jake."

(Photo: )  (Logo: )

"At our company we refer to our core values as the 'Life is good Superpowers.' These are superpowers accessible to all.   And they can help you find fulfillment not just in your careers but in your lives," John said of values that include creativity, courage, love, authenticity, gratitude and fun. It was a lively day filled with audience participation, as the brothers launched Life is good Frisbees into the audience throughout the address, each one representing a particular superpower.  

Recalling the devastating events surrounding the Boston Marathon, Bert described the company's response: a Boston t-shirt to benefit effected families. "Our hearts go out to the families of the three we lost… to those who were badly injured. But we felt it was our job to focus on what was right rather than what was wrong." Citing first responders and people who came together, he added, "One act of hate is no match for millions of acts of love. Love is a superpower!"

Bert explained how the company has taken to heart the stories from customers who have faced adversity. "We no longer say 'have to' — ever. We never say 'I have to go to a late meeting' or 'I have to work late…we 'get to.' And it carries over into your life beyond your business. You 'get to' do your laundry because you get to stand on two legs. Gratitude is a superpower!"

Bert and John concluded with a superpower that got people up on their feet: fun. They cued up the brass band and to the beat of the popular song "Thrift Shop" by Macklemore , belted out a song written especially for Bentley grads . "Tell us what you see, optimism's key, it's how to be, we guarantee, sing if you agree. We gonna let it fly."

The Jacobs brothers each received an honorary doctor of commercial science degree at the ceremony.

GRADUATE SCHOOL OF BUSINESS  At the 38th annual commencement ceremony, Jorge Moran, Santander U.S. country head and president and CEO of Sovereign Bank, delivered the keynote address to  graduate students at the Bentley University Graduate School of Business ceremony. He specifically shared lessons that have led him not only professionally, but on a personal level:
  • Don't be afraid of failing, leaving your comfort zone or facing your fears
  • Don't walk alone, don't work alone, don't dream alone
  • Deliver on your commitments and honor your word

Growing up in a city in Northern Spain with a dramatic history, he referenced Christopher Columbus' entrepreneurial spirit. "If you want to grow, both as a corporation and as a person, you can't forget Columbus' words: 'You will never cross the ocean unless you have the courage to leave your own shore.' And remember, you can't reach the other shore if you are alone."

Citing life's ups and downs, Moran emphasized that accomplishments happen when people work together. "Not only have I needed help and support to succeed, I also needed it when I failed. Sharing the root of a failure is the first step to succeed."

The power of trust is something that guides Moran on a personal and professional level. "Trust is a priceless asset in good times and bad. If you spend your career and your life meaning what you say and honoring your word, I cannot guarantee you will get everything you want but I can promise you one thing – you will be successful. Because if you look at yourself in the mirror and trust the person you see, that is the definition of success."

Moran received an honorary doctor of commercial science degree at the ceremony.

ABOUT THE GRADUATES  At the undergraduate ceremony, 1,048 bachelor of science degrees, 15 bachelor of arts degrees and five certificates in Accountancy were awarded to 1,068 students. (Figures include degrees and certificates conferred on October 26, 2012; March 1, 2013, and May 18, 2013.)

At the Graduate School of Business Ceremony, 11 doctoral degrees, 437 master of science degrees, 178 master of business administration degrees, 13 dual MS/MBA degrees, and 94 certificates were granted to 638 graduate students. (Students may earn multiple degrees and certificates so may be counted more than once. Figures include degrees and certificates conferred on October 26, 2012; March 1, 2013, and May 18, 2013.)

FACULTY AND STUDENT AWARDS The Gregory H. Adamian Award for Excellence in Teaching was presented to Steven J. J. Weisman, senior lecturer in law, taxation and financial planning. The Bentley University Award for Excellence in Scholarship was presented to Gesa E. Kirsch, professor of English and media studies. The Joseph M. Cronin Award for Excellence in Academic Advising was given to David Szymanski, assistant professor of natural and applied sciences.

Student honorees included Jennifer Berkley, winner of the Professor Robert J. Weafer Award for Undergraduate Academic Excellence. The Professor E. William Dandes Award for Graduate Academic Excellence went to William Donlan and Lauren Hatchouel. This year's Outstanding Evening Scholar is Dmitry Dukhon.

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