This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Daft Punk Bio-Engineers a Sleepless Sunrise

NEW YORK ( TheStreet) -- Monday, the news began trending that Daft Punk's new album Random Access Memories, scheduled for official release in the U.S. May 21, had been "leaked." If so, it was a terrible job of leaking, since it came at the peak of a promotional surge and the band had, the same day, posted the complete album streaming for free on Apple's (AAPL - Get Report) iTunes.

One source on Reddit, who simply claims to be a fan but has had reliable insight into Daft Punk matters, mentioned the streaming pre-release on Sunday, the day before it was supposedly leaked and turned up in iTunes.

However it happened, all the confusion caused by the "leaked" rumor and the actual access to the iTunes stream sparked something like a Twitter riot and promoted the heck out of what was already a much publicized release by this very talented house music duo.

A single from the album, Get Lucky, with Chic guitarist Nile Rodgers and vocals by producer Pharrell Williams, had been released earlier by the band's label, Columbia, and already has 500,000 downloads in the U.K., where a reviewer for The Week called it "the sound of the summer and most likely the year."

Big profiles of the French duo were appearing this week in Pitchfork and the New York Times. A Jumbotron promo video for Random Access Memories was shown at Coachella and a commercial for the album aired during Saturday Night Live.

All that would seem to indicate the free iTunes download was not the band's response to a leak, but was, like everything else about Random Access Memories, part of a carefully engineered effort, tuned to perfection. Perhaps the "leaked" rumor itself was also planned? I wouldn't be surprised.

Certainly others have used the streaming preview option, including David Bowie, who recently handled the release of his wildly successful The Next Day in very similar way: a video, a single, some carefully placed promotional ads, a free streaming version on iTunes -- just enough activity to spark a Twitter frenzy.

Worked like a charm for Bowie, who sold more copies of The Next Day in its first week than any album he had released in more than 20 years.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $92.84 -0.43%
FB $118.67 0.73%
GOOG $706.31 0.70%
TSLA $211.68 0.07%
YHOO $36.89 -0.14%


Chart of I:DJI
DOW 17,651.43 -9.28 -0.05%
S&P 500 2,041.82 -8.81 -0.43%
NASDAQ 4,690.20 -26.8940 -0.57%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs