This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

NBC, CW Network Jump Into TV Everywhere

NEW YORK (TheStreet) -- The blurring of the line between what you watch on TV and what you stream over the Internet continues to get hazier. This morning, more proof that the watching of television is quickly changing.

Amazon (AMZN) wants to be your primary entertainment provider and toward that end, signed an exclusive deal with Comcast's (CMCSA) NBC/Universal to stream its shows on the Seattle-based online retailer's Amazon Prime Instant Video service.

Amazon will be the only service able to stream five Universal programs from previous seasons -- "Suits", "Grimm", "Covert Affairs", "Smash", "Alphas," and later this year, the popular series "Hannibal."

Amazon gained 2.2% to close at $269.90 while Comcast slipped 0.5% to $42.64.

What makes this even more interesting is that NBC/Universal is owned by Comcast -- the giant cable-television provider. The deal shows that content providers are looking for new ways to distribute their content, further blurring the lines between broadcast television, pay-TV and the Internet. Amazon is charging $79.95 a year for its Amazon Prime service.

And then there's the CW Network, which is jointly owned by CBS (CBS) and Time Warner (TWX). According to published reports CW is creating an app especially for Apple TV streaming devices.

CW is already streaming programs on Microsoft's (MSFT) Windows and Xbox platforms but this will mark the first network to take advantage of the Apple TV-installed user base. As you might expect, Apple is hoping CW is the first of many.

CW estimates that 20% of its total viewing audience now comes from digital sources. And, CW says they plan to make it easy for advertisers to reach that ever-increase group of customers.

All of this will ultimately mean that fewer people will be watching what historically been known as "TV". And that could mean more competition for Hulu (a joint venture between NBC/Universal, News Corp's (NWS) Fox and Disney's (DIS)) ABC, Netflix (NFLX) and the other "established" streaming services.

--Written by Gary Krakow in New York.

>To submit a news tip, send an email to: tips@thestreet.com.

Gary Krakow is TheStreet's senior technology correspondent.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,962.38 -20.21 -0.12%
S&P 500 1,975.11 -3.80 -0.19%
NASDAQ 4,452.1160 +7.2070 0.16%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs