I spend an awful lot of time trying to figure out what makes sense to cover in terms of trying to help people -- and what doesn't make sense. I do it because one of the things that makes me valuable is the perspective I bring as a former hedge fund practitioner. I particularly like to highlight when something is irrelevant or confusing when you hear it.
An example of this is my campaign against risk-on/risk-off, because these terms mean nothing whatsoever and it's the kind of jargon that illuminates zilch. Is "risk-on" Clorox (CLX)? Is it Freeport-McMoRan (FCX)? Is "risk-off" bonds, perhaps the most risky asset out there? Too stupid for words. I had the conviction to call that emperor naked 'cause, what the heck? I am not scared to tell the truth.
That's why I am sending out next year's memo in advance. I want to help people, not confuse them. So I have to get people to de-emphasize these almost worthless non-stories unless there is context, rather than it being naked speculation about motives and circumstances. Hey, look at it this way: It's one less unhelpful thing to cover, in light of the idea that there is something helpful out there -- and that is worth finding in order to help people understand, and not be confused, by the money-management process.
At the time of publication, Action Alerts PLUS, which Cramer co-manages as a charitable trust, was long AAPL.