This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Oscar Mayer Puts Commercials Into The Audience's Hands Via Integration With Innovative Mobile App

MADISON, Wis., May 16, 2013 /PRNewswire/ -- To amplify the viral success of its new "Grandpa Frank" character, Oscar Mayer is leveraging a groundbreaking new mobile application, MONTAJ, which gives consumers and fans of the character the opportunity to insert his hilarious remarks right into their own commercials.



Oscar Mayer is the first brand to work with MONTAJ, which has been recognized for its ability to distill the expertise of a Hollywood camera crew into a user-friendly mobile program. With one shake of the phone, the video is automatically edited with a custom filter and soundtrack for web-optimized, high-quality, shareable video content.  The technology will enable consumers to become directors and create, star in and share their own Oscar Mayer commercials alongside Grandpa Frank, whose hilarious transparency in the "What You See Is What You Get Food" television campaign has been viewed more than 250,000 times online.

"Grandpa Frank has been so well received by our fans that we knew we had to take him beyond the TV screen," said Oscar Mayer Senior Marketing Director, Tom Bick. "Dual screen experiences are an integral part of television watching, and MONTAJ provided the perfect platform to bring Grandpa Frank to mobile."

From May 16 through June 13, 2013, MONTAJ users can create their own Oscar Mayer commercials by inserting Grandpa Frank's "Frankisms" into their original video storyboards. Once completed, projects are published on the MONTAJ app and the official Oscar Mayer YouTube page. Users can also share videos on their social media pages with the hashtag #TransparentGrandpa.

Oscar Mayer will track and share top #TransparentGrandpa films on the brand's Facebook, Twitter and YouTube channels. Make your own commercial, and who knows? Your video might become the next internet sensation.

"We knew we wanted to work with a progressive company that was not only willing to invest its resources in a start-up, but also one that would have a lot of fun in the process," said Demir Gjokaj, CEO and co-founder of MONTAJ. "We're thrilled that Oscar Mayer decided to embark on this storytelling journey with us. Their vision for successful brand activation is truly at the forefront of innovation."

Grandpa Frank memes and top consumer-generated MONTAJ videos will be highlighted through the brand's Facebook, Twitter and YouTube pages. Additionally, Grandpa Frank will take over the Oscar Mayer Twitter handle for the entire day on May 21, 2013, responding to fans and sharing new "Frankisms."

The program is being supported by digital media buys including mobile inventory and social amplification, public relations efforts and influencer outreach, and will be promoted throughout Oscar Mayer social channels. It also coincides with the Deli Fresh television commercial, featuring Grandpa Frank, that began airing nationally in March.  

iPhone users can start production on their own Oscar Mayer commercials by downloading the free MONTAJ app at or in the iTunes App Store. To learn more about the Oscar Mayer-MONTAJ integration, consumers can visit There will also be a short tutorial featuring Grandpa Frank and user-generated videos at

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,813.39 +1.20 0.01%
S&P 500 2,088.87 -0.27 -0.01%
NASDAQ 5,116.1430 +13.3350 0.26%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs