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TORONTO, May 16, 2013 (GLOBE NEWSWIRE) -- Points (TSX:PTS) (Nasdaq:PCOM), global leader in reward currency management, officially launches
MeliáRewards loyalty program on
www.Points.com . This expansion of services with Meliá Hotels International enables its loyalty members to exchange, trade, and redeem their points online.
MeliáRewards first joined the Points partner network in December of last year to offer its members the ability to buy and gift MeliáRewards points. The success of this partnership prompted Meliá Hotels International to enhance their loyalty program with the unique products offered by Points.
"We are thrilled to expand our partnership with
MeliáRewards with the consumer hub at Points.com," says Rob MacLean, Chief Executive Officer of Points. "This product expansion brings more flexibility to the loyalty program members of Spain's leading hotel chain and allows us to work together to further the success of our respective businesses," says MacLean.
Meliá Hotels International joins many of the world's leading loyalty programs on Points.com including Cathay Pacific's Asia Miles, American Airlines AAdvantage, Amtrak Guest Rewards, Delta SkyMiles, Icelandair's Saga Club, and US Airways Dividend Miles among many others.
"The unanimously positive response of
MeliáRewards members to the added functionality last year made expanding our partnership with Points the obvious next step in improving our loyalty program," says André Gerondeau, EVP Hotels, Meliá Hotels International. "Joining the Points.com platform enables us to enhance our member offerings, building on our commitment to offer extraordinary experiences to travelers as they enjoy hundreds of our properties worldwide."
Points works in partnership with all active loyalty and reward programs to ensure transactions are fully sanctioned by the program operators. For more information on the consumer hub Points.com, follow
@PointsAdvisor on Twitter and become a fan on
Facebook. For more information on Points follow
@PointsBiz on Twitter and read
Points Loyalty News blog.
About PointsPoints, publicly traded as
Points International Ltd. (TSX:PTS) (Nasdaq:PCOM), is the global leader in loyalty currency management. Via a state-of-the-art loyalty commerce platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to enhance their consumer offerings and streamline their back-end operations.
Points' solutions enhance the management and monetization of loyalty currencies ranging from frequent flyer miles and hotel points to retailer and credit card rewards, for more than 45 partners worldwide. In addition to these services, Points' unique SaaS products allow eCommerce merchants to add loyalty solutions directly to their online stores, rewarding customers for purchases at the point-of-sale.