NEW YORK ( TheStreet) -- As you may or may not know, I double as TheStreet's Director of Social Media. That sounds fancy, but an alternative title could just as easily be Tweet Boy. "Hey boy! You best Tweet this story for me!.You might also know that, unlike a vocal and somewhat annoying peanut gallery, I don't just think, I know Facebook ( FB - Get Report ) advertising works and couldn't be more fair. So I love Facebook. Don't construe this as a shot at the company; it's merely an issue -- pulled from behind the scenes at TheStreet -- I thought was interesting and wanted to open up to the opinionated masses.
The image of your ad violates our Ad guidelines. Please note that we don't allow images that promote an ideal body/physical image for health related products.I don't feel strongly about their decision one way or the other, which is part of the reason why I put this out for debate. I want to see if I can be convinced to go one way or the other. But, first some close to objective thoughts to consider ... The first thing that stood out was that Facebook referred to "health related products." This is fashion. Apparel. Clothing. Not health related. But I get their point. Second, this is quite arbitrary of Facebook. Why do they take exception with this post of an already widely circulated advertisement of, let's face it, a very attractive abdominal region, but not ... The various photos of guns I have posted, like this pretty gnarly one of an AR-15 or whatever it is. You could certainly make a similar case against that as you can against the Abercrombie one. But this puzzles me even more. This excellent Ross Kenneth Urken story made Jay Leno for goodness sake -- Men's Underwear Sales Show Bulge in the Economy -- and I posted it on Facebook with this provocative shot of an underwear model. I submitted an ad. Facebook approved it. But the Abercrombie ad was a no-go. Arbitrary and capricious, it seems. A response to the current controversy? A judgment call made by one person who happened to be on duty? Anyhow, back in my sports talk radio days this is the type of thing we would have debated for hours. Yes. On sports radio. We love sports. We love stocks. We also loving arguing about the controversy of the day. Put simply, should Facebook be making this relatively subjective call? And how do they determine what sort of image to reject vs. accept? Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.