This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Union Pacific Railroad's Public Safety Campaign Reminds Drivers And Pedestrians To Always Expect A Train

OMAHA, Neb., May 15, 2013 /PRNewswire/ -- Union Pacific Railroad today announced a billboard campaign aimed at encouraging drivers and pedestrians to cross tracks only at approved railroad crossings. 

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/union-pacific-railroads-public-safety-campaign-reminds-drivers-and-pedestrians-to-always-expect-a-train-207577261.html

At the center of the campaign are billboards that include important safety tips such as "Always expect a train," "Trains travel 41 feet in the blink of an eye. Look again." and "Some shortcuts cut your life short." The campaign also features Spanish-language billboards with the phrase "Cuidado con el tren," (Use caution around trains).

These messages will be displayed on billboards during the next six months in 12 cities:

  • Houston
  • San Antonio
  • Ennis, Texas
  • Laredo, Texas
  • Lufkin, Texas
  • Midland, Texas
  • Odessa, Texas
  • El Paso, Texas
  • Plaquemine, La.
  • Fresno, Calif.
  • Minneapolis/St. Paul
  • Chicago

"The safety of our employees and the communities in which we live and work is our No. 1 priority," said Lance Fritz, Union Pacific executive vice president-Operations. "Engaging people with these billboards will support our broad public outreach and education activities as we strive to foster safe behaviors and safe communities."

The billboards will raise awareness that a train could be using the railroad tracks at any time and to always approach them with caution. Union Pacific encourages drivers and pedestrians to follow all laws regarding grade crossings and railroad safety.

In addition to the billboard campaign, Union Pacific's UP CARES initiative promotes pedestrian and driver safety through a variety of outreach channels:

  • Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
  • Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
  • Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.

For more information visit UnionPacificCares.com.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,055.87 -116.81 -0.68%
S&P 500 1,982.77 -11.52 -0.58%
NASDAQ 4,508.6880 -19.0010 -0.42%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs