This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Union Pacific Railroad's Public Safety Campaign Reminds Drivers And Pedestrians To Always Expect A Train

OMAHA, Neb., May 15, 2013 /PRNewswire/ -- Union Pacific Railroad today announced a billboard campaign aimed at encouraging drivers and pedestrians to cross tracks only at approved railroad crossings. 

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/union-pacific-railroads-public-safety-campaign-reminds-drivers-and-pedestrians-to-always-expect-a-train-207577261.html

At the center of the campaign are billboards that include important safety tips such as "Always expect a train," "Trains travel 41 feet in the blink of an eye. Look again." and "Some shortcuts cut your life short." The campaign also features Spanish-language billboards with the phrase "Cuidado con el tren," (Use caution around trains).

These messages will be displayed on billboards during the next six months in 12 cities:

  • Houston
  • San Antonio
  • Ennis, Texas
  • Laredo, Texas
  • Lufkin, Texas
  • Midland, Texas
  • Odessa, Texas
  • El Paso, Texas
  • Plaquemine, La.
  • Fresno, Calif.
  • Minneapolis/St. Paul
  • Chicago

"The safety of our employees and the communities in which we live and work is our No. 1 priority," said Lance Fritz, Union Pacific executive vice president-Operations. "Engaging people with these billboards will support our broad public outreach and education activities as we strive to foster safe behaviors and safe communities."

The billboards will raise awareness that a train could be using the railroad tracks at any time and to always approach them with caution. Union Pacific encourages drivers and pedestrians to follow all laws regarding grade crossings and railroad safety.

In addition to the billboard campaign, Union Pacific's UP CARES initiative promotes pedestrian and driver safety through a variety of outreach channels:

  • Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
  • Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
  • Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.

For more information visit UnionPacificCares.com.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
SYM TRADE IT LAST %CHG

Markets

DOW 17,841.98 -86.22 -0.48%
S&P 500 2,080.15 -9.31 -0.45%
NASDAQ 4,919.6440 -19.6830 -0.40%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs