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Reduce, Reuse, Recycle And ... Refill -- SeaWorld Designs New Conservation-Minded Cup To Interact With Coca-Cola Freestyle

ORLANDO, Fla., May 15, 2013 /PRNewswire/ -- This penguin-shaped cup may look cute and cuddly, but it has a noble purpose: encourage guests to help the planet, one refill at a time.

(Photo:  http://photos.prnewswire.com/prnh/20130515/FL14764-a)(Photo:   http://photos.prnewswire.com/prnh/20130515/FL14764-b)(Logo:   http://photos.prnewswire.com/prnh/20091201/FL19045LOGO)

In conjunction with SeaWorld ® Orlando's epic new attraction and ride Antarctica: Empire of the Penguin™ opening Memorial Day weekend, SeaWorld has created the Cup That Cares -- a new reusable cup program with a twist of technology. The innovative, interactive cup was designed specifically to connect with Coca-Cola Freestyle ® beverage dispensers in the new realm.

The new Cup That Cares engages guests in a personalized manner to reuse materials and reduce their carbon footprint. An RFID chip embedded in each Cup That Cares interacts with software at Coca-Cola Freestyle ® dispensers to calculate and tell guests how they are being more environmentally responsible by choosing to reuse.

Plus, SeaWorld will donate $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens ® Conservation Fund, a not-for-profit foundation that helps protect wildlife around the world. 

HOW DOES IT WORK?

Technology embedded in the Cup That Cares calculates the amount of CO2 each guest saves from entering the atmosphere when they choose to reuse the cup for refills at Coca-Cola Freestyle machines in Antarctica: Empire of the Penguin. With each refill at the designated machines, exclusive software developed by Coca-Cola and SeaWorld serves up an onscreen message that is customized to that guest's Cup That Cares history.  The message thanks the guest for choosing to reuse, tracks how many refills the Cup That Cares has been used for, and calculates the running total of CO2 the guest has saved from entering the atmosphere.

Each refill with a reusable cup prevents the emission of approximately 27 grams of CO2.

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