This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Sleep Inn Announces Milestone 100th Designed To Dream® Hotel

Stocks in this article: CHH

LOS ANGELES, May 15, 2013 /PRNewswire/ --  Sleep Inn by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced today it has reached the milestone of 100 Designed to Dream® hotels. The Designed to Dream program includes a simply stylish new-build prototype and cost-effective renovation program for existing Sleep Inn hotels across the United States. Launched in May 2010, the Designed to Dream concept is driving increased customer satisfaction scores, new construction for Sleep Inn hotels and higher average performance.

Sleep Inn currently ranks at the top for new construction within the Choice Hotels family of 11 brands. In 2012, executed deals and new construction applications for Sleep Inn jumped 145% and 186%, respectively, compared to 2011, paving the way for continued robust growth this year and next. The growth is fueled in part by the refresh program, with renovated Designed to Dream hotels experiencing higher average performance over and above expected performance.

"We are finding guests really love the clean, modern look and feel of Designed to Dream hotels. In fact, recent in-depth research has determined that guests who stay at a Designed to Dream hotel are more likely to return to Sleep Inn hotels," said Mike Varner, head of domestic brand management for Sleep Inn. "Developers also find the new prototype attractive. It was designed to offer lower construction and ongoing operating costs than other midscale brands providing the opportunity for a greater return on investment for our franchisees."

From the floors of the company's 59th Annual Convention in Los Angeles, the brand revealed the 100 th Designed to Dream® property is the Sleep Inn & Suites, Midland, Texas. David Burton, the owner of this hotel, not only completed the design refresh, but also expanded the property with 51 more guest rooms. In addition to this property, Burton owns two other Sleep Inn hotels in Texas, the Sleep Inn & Suites Tyler and the Sleep Inn & Suites Round Rock outside Austin. The Sleep Inn & Suites Round Rock was opened in 2010 and was awarded the brand wide elite distinction of Sleep Inn Hotel of The Year in 2012.

"There are so many hotel brands out there to choose from, but I own three Sleep Inn properties. That's probably the best endorsement I could give," said David Burton, executive vice president of the Burton Hotel Group. "The new look and feel of the Designed to Dream package is making the brand better than ever – for franchisees like me, as well as our guests. It is an all-around win. The guest feedback about the contemporary look and feel has been phenomenal and the smart new design means lower construction and operating costs."

At 100 strong, travelers can now find the Designed to Dream concept today in Sleep Inn hotels in large and small markets across the country. The stylish, residential design scheme features soft lighting; warm colors; and soothing, nature-oriented artwork. All new Designed to Dream hotels feature guestrooms with plush bedding, sleek furnishings, as well as Sleep Inn signature showers, large workspaces with ergonomic chairs and high-definition flat-screen televisions. Designed to Dream lobbies offer a flexible, open floor plan, free internet as well as sleek, comfortable chairs and couches where guests can gather to work, relax and socialize. While the hotels' underlying color palette is neutral and timeless, each lobby is punctuated by an accent wall with bright hues and large-scale graphics inspired by regional landscapes.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs