"Historically, men with light bladder leakage have been ignored by the industry," said Elizabeth Metz, Depend brand director, Kimberly-Clark. "As a result, many men have had to use products that were designed for women or look like they were. We see an opportunity to begin a conversation with these men to let them know they're not alone, while educating and providing them with solutions designed just for men."
A multi-faceted commercial marketing program, Guard Your Manhood includes television and online advertising plus online videos featuring Siragusa that provide tips and tools for men with leaks.
Visit www.GuardYourManhood.com for tips to manage leaks and to request a free sample of or to purchase new Depend Guards and Shields.
About the Depend Brand and Kimberly-ClarkLaunched in 1984 by Kimberly-Clark Corporation, the Depend brand is the market leader in the adult incontinence category in North America. Over the years, the Depend brand has evolved with its consumers to provide the best protection + and lend them the confidence they need to lead normal, active lives. For more information or to request a product sample, visit www.depend.com. Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 141-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter. About The V Foundation for Cancer Research The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has funded more than $100 million in cancer research grants nationwide. It awards 100 percent of all direct cash donations to cancer research and related programs. Administrative and fundraising expenses are paid by their endowment. The Foundation distributes grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org. + Among those with a preference. [KMB-B]