"Historically, men with light bladder leakage have been ignored by the industry," said Elizabeth Metz, Depend brand director, Kimberly-Clark. "As a result, many men have had to use products that were designed for women or look like they were. We see an opportunity to begin a conversation with these men to let them know they're not alone, while educating and providing them with solutions designed just for men."A multi-faceted commercial marketing program, Guard Your Manhood includes television and online advertising plus online videos featuring Siragusa that provide tips and tools for men with leaks.
Kimberly-Clark's Depend Brand Tackles Light Bladder Leakage With New Guards And Shields For Men
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