NEW YORK ( TheStreet) -- For the last several weeks, I have spent a few mornings each week driving and walking around Hollywood searching for inspiration.There's something about Los Angeles. Most people approach it with a mix of hate and sick curiosity. However, once you get to know it, it's an incredible place that absolutely does inspire.
But something's missing. A champion to harness this vibe and tie it all together. To keep the chaos, but make some sense of this smattering of venues, bars and landmarks. Pursuant to Tuesday's Does Pandora Do Enough to Promote Local Music, it's clear that Pandora (P - Get Report) can and should fill that role. However, Pandora has virtually no visible presence across this musical landscape. And it's not like you feel its presence in the clubs on a nightly or even weekly basis. But there's no question, as you traverse this scene, folks battling LA traffic and, yes, walking in LA with their headphones on, are listening to Pandora. It's the number one radio station in the freaking market after all.
While I don't expect the company to unleash an expensive marketing campaign with billboards (it's relatively easy for Clear Channel to erect signage given that it, for all intents and purposes, owns the advertising company, Clear Channel Outdoor Holdings (CCO - Get Report)), I anticipate partnerships.