NEW YORK ( TheStreet) -- "Let me Xerox (XRX - Get Report) that article for you." The words slipped off my tongue from a bygone era, when a friend told me he enjoyed reading an article that was sitting on my kitchen counter when he last visited.What I was saying was, "I'll step into my office a make you a copy of it" but force of habit prevailed. That reminded me the word "Xerox" was, for decades, synonymous with document copiers, fax machines and even printers. Mercy me, how times have changed.
The "new Xerox" has focused its resources on innovation, service and empowering its customers to focus on what matters most to them. It interacts with its diversified client base using a partnering attitude that connotes that XRX wins only if its customers win, too. Ursula M. Burns is chairman and chief executive of Xerox, which she joined in 1980 as a mechanical engineering summer intern. Burns was named CEO in July 2009, just prior to XRX making the largest acquisition in its history, the $6.4 billion purchase of Affiliated Computer Services. This big step gave the company its presence in the $500 billion business services market and extended the company's reach into diverse areas of business process and information technology outsourcing.