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Sinclair Broadcast Group Inc. (SBGI): Today's Featured Media Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Sinclair Broadcast Group ( SBGI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 1.0%. By the end of trading, Sinclair Broadcast Group fell $0.36 (-1.3%) to $27.65 on average volume. Throughout the day, 1,607,008 shares of Sinclair Broadcast Group exchanged hands as compared to its average daily volume of 1,546,500 shares. The stock ranged in price between $27.59-$28.64 after having opened the day at $28.03 as compared to the previous trading day's close of $28.01. Other companies within the Media industry that declined today were: YOU On Demand Holdings ( YOD), down 11.5%, Bona Film Group ( BONA), down 6.6%, AirMedia Group ( AMCN), down 6.4% and Tiger Media ( IDI), down 5.5%.

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Sinclair Broadcast Group, Inc., a television broadcasting company, owns or provides programming, operating, or sales services to television stations in the United States. Sinclair Broadcast Group has a market cap of $1.5 billion and is part of the services sector. The company has a P/E ratio of 17.4, below the S&P 500 P/E ratio of 17.7. Shares are up 123.9% year to date as of the close of trading on Monday. Currently there are 2 analysts that rate Sinclair Broadcast Group a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Sinclair Broadcast Group as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Liberty Media Corporation ( LMCAD), down 13.6%, Liberty Media Corporation ( LMCA), down 13.6%, Inuvo ( INUV), down 10.3% and Entercom Communications Corporation ( ETM), down 8.1% , were all gainers within the media industry with CBS Corporation ( CBS) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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