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Under the agreement, the readers of
Parenting will receive
Parents magazine effective with the September issue. Similarly, readers of
Babytalk will receive
American Baby magazine effective with the September issue. The companion digital site,
www.Parenting.com, will operate as a part of the Parents network of digital media.
American Baby magazines will include popular editorial features and columns from
Babytalk to ensure that readers are being super-served with great editorial content that reflects the best of the combined products.
Financial terms were not disclosed, and the acquisitions will not have a material effect on
Meredith's financial performance.
Meredith Corporation is the leading media and marketing company serving American women.
Meredith reaches 100 million American women every month through multiple well-known national brands and local television brands in fast-growing markets.
Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development.
Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.
Additionally, Meredith Xcelerated Marketing serves the nation's top brands and companies by delivering content-powered engagement for a hyper-connected world. Its deep expertise in digital, mobile, social, healthcare, analytics and international marketing enable it to provide cutting-edge cross-channel customer management for many of the world's most popular brands.