The competition from Samsung phones powered by Google's (GOOG) Android may have hurt Apple's profile as a tech power, but the next area for Apple to dominate could be your wallet.
There are too many growth capabilities in mobile payments for Apple to ignore. EBay's (EBAY) recent earnings report said that PayPal's revenue surged 18% year over year, demonstrating how viable a business this could be for Apple.
Apple's $145 billion cash hoard is constantly brought up in bear arguments. But imagine if Apple used its cash to turn its iPhone into currency -- a true mobile wallet.
Apple can, and it should. To that end, Apple should look to acquire a company like Square, which offers a pocket-sized credit card reader that plugs into your device's audio jack. Square makes it easy for small businesses to accept credit cards without installing a high-fee terminal. Today, the company is estimated to process close to $5 million worth of daily mobile transactions, which makes Square a direct rival to PayPal. Meanwhile, there's also Intuit (INTU), which has a product called GoPayment that easily integrates with the company's popular accounting software Quickbooks. Intuit allows users to accept credit card payments using mobile devices such as iPhones and iPads. Why wouldn't Apple, which has recently stated it is also a "services company," seek to capitalize on a growing trend? Meanwhile, eBay, which owns PayPal, the standard in person-to-person transactions, is already concerned about these sorts of threats. To that end, the company has been moving rapidly to shore up PayPal's mobile adoption. But is it too late?
Although Apple is said to have reached an "innovative lull," Apple can once again dominate mobile devices and grow its cash by turning the iPhone into the "legal tender." If Apple realizes that the "new currency" can spur profitability, PayPal's reign as "cash king" just might be over. The question is, what will this mean for eBay, especially since PayPal now has double-digit revenue growth?
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