CHANTILLY, Va., May 14, 2013 /PRNewswire/ -- Intersections launched Zumetrics, a new cloud platform for retailers and brand owners, which automatically collects, monitors, and analyzes e-commerce, product-level data to guide channel management decisions.
"In the highly competitive world of internet retail," says Steve Izurieta, President of Zumetrics, "the big issue for retailers is market intelligence. A big part of that is to efficiently capture and analyze market, competitor, and product-level data to strategically determine the right price and product assortment to protect margins and drive revenue and sales. That's what Zumetrics is about."
Zumetrics is a SaaS-powered, cloud-based subscription service, so there's no software to download or hardware to install. The service delivery platform, called Zume-Knowledge, provides sophisticated decision analytics linked to an enormous database of products and dot-com dealers. The product offering gives retailers instant access to market data, allowing them to achieve two things: to compare SKU-level data within or across e-commerce websites and to enable them to evaluate how competitor promotions impact revenue and sales.
Another feature of Zumetrics is Channel-Zume, a dot-com monitoring tool that automatically captures and analyzes data down to the SKU level. Rounding out the Zumetrics offering is Portal-Zume, a product that captures and compares e-commerce product data on millions of products marketed on the Amazon.com marketplace, enabling companies to compete with every product offering and price."Zumetrics is a powerful competitive tool for retailers," says Izurieta. "It gives them both the big-picture view and product-level market intelligence they need to out-maneuver their competitors. It also gives retailers the benefits of fact-based insights into how to compete and win online." About Zumetrics Zumetrics is a cloud-based market intelligence service that provides e-commerce, product-level data for retailers and brand owners to make smarter, data-driven, channel management decisions. Zumetrics is backed by Intersections Inc. (NASDAQ: INTX), a publicly traded company with more than $349.2 million in revenue. For more information, visit www.zumetrics.com. SOURCE Intersections Inc.