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TEMPE, Ariz., May 14, 2013 (GLOBE NEWSWIRE) -- Limelight Networks (Nasdaq:LLNW), a leader in digital presence management, today announced the next generation of its award-winning Limelight Orchestrate™ ("Orchestrate") Digital Presence Platform. Orchestrate V2.0 offers new and enhanced capabilities designed to help organizations better engage digital audiences. The release includes a broad range of innovations that assist Limelight customers in leveraging video, rich media, web, and social content to create consistent and compelling digital experiences across channels, devices, and geographies.
"Whether their goal is driving revenue, increasing consumption, or influencing opinions; organizations today increasingly recognize the value of delivering an excellent digital experience," stated Robert Lento, Limelight CEO. "The Orchestrate Platform is the first digital presence platform to be fully integrated with a massively provisioned global network to ensure optimal user experience anywhere in the world."
"The Orchestrate platform offers customers the ability to leverage the power of video without compromising the essential insight necessary to deliver a personalized, optimized experience for their audience across all digital touch points," said Scott Liewehr, president of Digital Clarity Group. "This is a very compelling value proposition and a unique offering in the market today."
"We now know that rich media more quickly engages digital audiences," Lento continued. "Orchestrate, coupled with Limelight's extensive experience in video management and delivery, enables our customers to quickly add rich media content to their digital presence – short-circuiting the time to audience engagement and increasing the value of the digital relationship."
Democratizing Digital Presence Management: Introducing the Limelight Digital Presence Platform Architecture
The Orchestrate Platform today offers a set of services designed to enable organizations of all types and sizes to reach a level of digital presence maturity that only the largest and most sophisticated digital marketing organizations could achieve in the past. By taking an architectural approach and creating an integrated, yet flexible and extensible platform, Limelight offers every organization the opportunity to generate revenue, drive content consumption, and create affinity, loyalty, and advocacy by developing long lasting relationships with their digital audiences. An extensive white paper describing the need for an effective digital presence, and documenting the Orchestrate Digital Presence Architecture is available at
"As an international company, Nintendo of Europe touches customers in 22 countries, through a variety of consoles and games. To inform and update our customers, we need a powerful set of tools to deliver a consistent and consistently superior experience on our websites," said Enis Sari, manager online service team, European Online & CRM, Nintendo Europe. "When Nintendo began evaluating potential solutions, we chose the Limelight Orchestrate platform. Our goal is closely aligned with the Limelight vision -- by integrating video with content delivery, Orchestrate 2.0 provides a seamless experience for our customers. This is exactly what we need to stay competitive long term."