This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Kellogg's MyBowl™ Helps Deliver The Perfect Start To Every Day

Stocks in this article: K









MyBowl breakfast planning resource and enhanced global website – www.kelloggsnutrition.com – provide new tools for healthcare professionals



BATTLE CREEK, Mich., May 14, 2013 /PRNewswire/ --

Build a better bowl of cereal to start the day right with Kellogg's MyBowl™ – a new interactive resource designed to help bring U.S. Dietary Guidelines to life and aid consumers in meeting dietary intake recommendations. Building on its 100-plus year commitment to health, wellness and nutrition, the digital tool will be available on Kellogg Company's newly enhanced global website for healthcare professionals – www.KelloggsNutrition.com.  

Knowing that a healthy meal can come in many different shapes and sizes, the company created Kellogg's MyBowl™ to show consumers how easy it can be to build healthy meals that don't work on a plate. Kellogg's MyBowl™ uses colored bands to show how breakfast cereal can deliver servings from the grain, dairy and fruit groups – a hard-to-beat combo that provides 10 essential nutrients like protein, potassium, fiber, calcium and vitamin D. The tool also features interactive components including:  

  • A breakfast-building feature that allows users to experiment with different combinations of cereal, milk and fruit for the optimal breakfast solution.
  • A portion control feature that visually depicts a serving of cereal in three bowls of varying shapes and sizes – helping people understand how to measure their portions and be consistent in the size of their morning breakfast bowls.

" Kellogg's MyBowl™ is an effective teaching tool designed to help consumers build a better breakfast that combines grains from cereal with fruit and low fat milk," said Karen Ridley, vice president, KUSA Nutrition Marketing. "Because many Americans have low intake of essential nutrients like potassium, fiber, calcium and vitamin D 1, this easy to use, interactive tool is a great way to educate consumers about the nutritional benefits of a cereal breakfast."

Kellogg's MyBowl™ can be accessed directly via www.ChooseMyBowl.com. Additional digital resources include a dedicated Twitter page, @ChooseMyBowl, as well as the newly enhanced website, www.KelloggsNutrition.com, offering resources to those across the world who, like Kellogg, are committed to helping consumers make informed choices to meet their nutrition needs.

"As a global company, our nutrition heritage is reflected in the work of our professionals located around the world," said Nelson Almeida, vice president of nutrition and regulatory science. "For example, our nutrition teams have created helpful resources and education programs, along with supporting and conducting important scientific research. Our new site allows us to share this wealth of information with healthcare professionals in every region."

Content on the enhanced site includes:

Healthcare professionals are invited to join the Know Network TM and become part of Kellogg's Nutrition Healthcare community to receive regular product and program news, new research findings, industry insights, ideas, education materials and more. Visitors are also encouraged to take part in a survey and provide feedback on how Kellogg can further serve the healthcare community.

1 Dietary Guidelines for Americans, 2010.

2 De la Hunty, A., Ashwell, M. Are people who regularly eat breakfast cereals slimmer than those who don't? A systematic review of the evidence. BNF Nutrition Bulletin. 2007; 32:119-129.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.  Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks -  more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs