LOUISVILLE, Ky., May 14, 2013 (GLOBE NEWSWIRE) -- CafePress Inc. (Nasdaq:PRSS), The World's Customization Engine®, today announced the launch of PressIt, an innovative e-commerce plug-in that creates opportunities for bloggers and other small online businesses to seamlessly monetize their original content without relying solely on outside advertising placements that may detract from a site's unique focus.
A video accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=18686
PressIt is a free, downloadable button that can be added to any Web page. It synchronizes a site's proprietary Web content with the CafePress product ecosystem, enabling bloggers and other small online businesses to generate revenue from a blog's original content by allowing visitors to create fully customizable print-on-demand products through CafePress." PressIt is a logical extension of our brand strategy – the intersection of customization and technology," said CafePress CEO Bob Marino. "It's a simple yet powerful tool that broadens access to our platform and allows anyone with original content – bloggers, artists, photographers – to engage with their audiences in a new way." How it Works:
- Blogger or Business signs up to become a CafePress affiliate.
- Downloads and installs PressIt button to Web page content they believe may generate unique e-commerce product revenue (images, graphics, logos, text).
- Visitors who click the PressIt button will be able to see selected content on a selection of CafePress' over 500 base products - including t-shirts, mugs, posters or tote bags.
- Visitors place an order and, if completed and approved, the content owner earns an affiliate commission from CafePress.