ORLANDO, Fla., May 14, 2013 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced a unified strategy and vision for its broad cloud portfolio, combining the proven depth of enterprise solutions with the simplicity of cloud on SAP HANA® Cloud Platform for the real-time enterprise. SAP HANA Cloud Platform will serve as the foundation for the full portfolio of cloud solutions from SAP. With this integrated approach, companies of all sizes can gain the flexibility, choice and lower cost needed to innovate for growth across their entire business in the cloud. This will help companies of any size create entirely new experiences for their customers, empower employees at scale, optimize the use of resources or unlock value for their business. Building on last week's bold announcement of SAP HANA® Enterprise Cloud, SAP is sharing its unified cloud vision with its customers, partners and ecosystem this week at SAPPHIRE® NOW, being held in Orlando, Florida, May 14-16.
To offer maximum flexibility and lower total cost of ownership (TCO), the unified SAP cloud portfolio will empower customers to leverage and extend their existing investments with multiple deployment choices — whether in their data center, the public cloud, the managed cloud or a hybrid environment to help meet the changing needs of any organization. And with SAP HANA Cloud Platform as the underpinning, customers will be able to rely on maximum scale for all cloud-based SAP solutions, including line-of-business cloud applications, cloud-enabled business network and social collaboration solutions, and a managed cloud environment for SAP HANA.
"We are known around the world for delivering unsurpassed industry domain expertise to our customers, built up over 40 years of enterprise application leadership, and now we are offering that extensive knowledge in the cloud," said Bill McDermott and Jim Hagemann Snabe, co-CEOs of SAP AG. "Our message to customers is simple: You can have your cloud, your way in real time, with a beautiful user experience, from the trusted leader in enterprise business solutions. With the new SAP HANA Cloud Platform as the foundation for all of our offerings, we are proud to be the trusted innovator to accelerate business value in the cloud."With the unified SAP cloud portfolio, customers can: