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FORT WASHINGTON, Pa.,
May 14, 2013 /PRNewswire/ -- Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management products and services, today announced the appointment of
Robin Shallow as Vice President of Public Relations and Corporate Communications. Ms. Shallow will drive consumer and corporate communications strategies for the Nutrisystem brand. She will join the company on
Ms. Shallow, a PR veteran with over two decades of experience working with some of the biggest, most valuable consumer media brands in the health and weight loss space, will have oversight of Nutrisystem's corporate media relations, brand publicity, internal communications, events and community relations.
"We couldn't be more delighted to have Robin on the Nutrisystem team," said
Dawn Zier, CEO of Nutrisystem. "Her experience, consumer sensibility and passion for this space made her the ideal candidate for this role. We have a great and compelling story, a proven scientific and nutrition-based diet that has helped millions of people achieve their desired weight loss goals, and now, a veteran communications strategist to champion Nutrisystem through traditional, digital and social channels."
"Nutrisystem is a proven weight loss product at a time when Americans need and want to look and feel their best and be increasingly accountable for their own health and wellness," said Ms. Shallow. "I'm looking forward to working with the Nutrisystem team to utilize creative communications strategies that will really resonate with existing and potential customers."
Ms. Shallow served as Executive Vice President of Communications for Rodale, Inc., with oversight of corporate, executive, internal, brand and marketing communications across the company. At Rodale, Ms. Shallow was responsible for creating and driving multi-platform, integrated partnerships for the Company's leading suite of health, fitness and wellness titles, including
Men's Health, Prevention and
Women's Health, South Beach Diet,
Celebrity Fit Club,
Flat Belly Diet! and
Eat This, Not That!, among others
. She also had day-to-day management of NBC/Reveille's
Biggest Loser franchise for Rodale including online extensions, best-selling branded books, newsstand special issues and magazine integrations.
Most recently, Ms. Shallow was Executive Vice President, Communications and Public Relations for MeetMe, Inc., the leading social network for meeting new people in the U.S. and public market leader for social discovery. In that role, she led the communications strategies around the rebranding of MeetMe, the result of the merger of myYearbook and Quepasa Corporation.