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TheStreet Open House

National Pork Board And Kraft Partner In Hispanic Promotion To Celebrate Creative Cooks

Stocks in this article: KRFT

DES MOINES, Iowa, May 14, 2013 /PRNewswire/ -- The National Pork Board and Kraft have partnered on their first joint Spanish-language promotion with the online cooking contest, "Acompanalo a Tu Gusto" (Accompany It To Your Liking).

Contestants are asked to submit recipes of side dishes using at least one Kraft ingredient that are inspired by their favorite pork main dishes. A panel of official judges will determine the winner, and the winning recipe will be featured in the Comida y Familia Festive edition, with the winner receiving  a $500 cash prize.

"We are very excited about collaborating with Kraft on this Hispanic marketing initiative," said Traci Rodemeyer, Director of Pork Information for the National Pork Board. "We know that our pork consumers are also inspired by the wonderful flavors and products of Kraft, and this contest gives them the opportunity to show us how creative they are when cooking."

"We're very excited to partner with the National Pork Board to serve US Latina consumers," said Tania Cameron, Associate Director, Hispanic Consumer Relationship Marketing, Kraft Foods Group.  "Every day, moms are looking for new and delicious food ideas, and Latina moms are no exception.  Our mission is to connect with Latina moms and offer them culturally relevant recipes and tips through our Comida Kraft print publication and digital channels."

The "Acompanalo a Tu Gusto" (Accompany It To Your Liking) contest is open to residents of the United States. Entrants must be 18 years of age or older. For the complete set of official rules, please go to www.acompanaloatugusto.com. The contest ends June 14, 2013.

About National Pork Board

The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and food service marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.

PorkElSabordeMilPlatillos.com and PorkBeInspired.com are Spanish/English resource websites for recipes, nutritional facts, choice cuts, merchandise and the latest news on pork. The sites are administered by the National Pork Board.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer , Philadelphia , Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information about Kraft Foods Group, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.  For information about Comida Kraft, visit www.comidakraft.com and www.facebook.com/comidakraft.

SOURCE National Pork Board

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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