DES MOINES, Iowa
May 14, 2013
/PRNewswire/ -- The National Pork Board and Kraft have partnered on their first joint Spanish-language promotion with the online cooking contest, "Acompanalo a Tu Gusto" (Accompany It To Your Liking).
Contestants are asked to submit recipes of side dishes using at least one Kraft ingredient that are inspired by their favorite pork main dishes. A panel of official judges will determine the winner, and the winning recipe will be featured in the
Comida y Familia
Festive edition, with the winner receiving a
"We are very excited about collaborating with Kraft on this Hispanic marketing initiative," said
, Director of Pork Information for the National Pork Board. "We know that our pork consumers are also inspired by the wonderful flavors and products of Kraft, and this contest gives them the opportunity to show us how creative they are when cooking."
"We're very excited to partner with the National Pork Board to serve US Latina consumers," said
, Associate Director, Hispanic Consumer Relationship Marketing, Kraft Foods Group. "Every day, moms are looking for new and delicious food ideas, and Latina moms are no exception. Our mission is to connect with Latina moms and offer them culturally relevant recipes and tips through our Comida Kraft print publication and digital channels."
The "Acompanalo a Tu Gusto" (Accompany It To Your Liking) contest is open to residents of
the United States
. Entrants must be 18 years of age or older. For the complete set of official rules, please go to
. The contest ends
June 14, 2013
About National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest
value of hogs sold. Importers of pork products contribute a like amount based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and food service marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at
PorkElSabordeMilPlatillos.com and PorkBeInspired.com
are Spanish/English resource websites for recipes, nutritional facts, choice cuts, merchandise and the latest news on pork. The sites are administered by the National Pork Board.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of
's largest consumer packaged food and beverage companies, with annual revenues of more than
. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include
Kraft's 23,000 employees in the U.S. and
have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information about Kraft Foods Group, visit
. For information about Comida Kraft, visit
SOURCE National Pork Board