This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Does Facebook Need a New CEO?

NEW YORK ( TheStreet) -- As so many of us predicted, the Facebook (FB - Get Report) phone and attendant Facebook "Home" app has been a pathetic failure.

The well-regarded cats over at the BGR Report claim that after discounting it to 99 cents, AT&T (T - Get Report) will ditch the HTC First altogether sooner rather than later. It's not selling well. At all. And the separate Home app isn't performing any better.

Whether the BGR scoop ends up being true or not is neither here nor there. Facebook has problems. Problems it probably should not have.

It was one thing -- and the appropriate thing -- for Mark Zuckerberg to admit that Facebook missed on mobile, but it's entirely another to use sleight-of-English-language on the whole We will not do a smartphone thing. And it's even worse to, for all intents and purposes, admit failure in other areas. Facebook didn't need a branded phone and it didn't need the Home app.

Zuckerberg took his eye off of the ball. Hopefully Sheryl Sandberg can focus on the company she chiefly operates (less on "leaning in" and "work-life balance") and reign Zuck's focus back in.

Facebook is an app. There's no shame in that. It never needed to be the default feature on a phone or an app of an app that could dominate your random Android smartphone. All Facebook needed to -- and still needs to do -- is concentrate on providing the best social media platform possible.

This idea of having its own phone -- irrespective of who produces the actual hardware -- or an app for an app smacks of weakness. It says, we're really not sure we can maintain our dominant position, therefore we must find other ways to saturate people's lives.

Before the HTC failure and Home app flop, Facebook occupied prime real estate on most people's smartphones. As far as I know, it still does. First page. Easy finger tapping position. All it needs to do to stay there is provide the hundreds of millions of people who use it, love it or hate it, but still use it the best experience possible. Make it as compelling as it can be.

All of this other jive is ancillary stuff that shows that folks who said Zuckerberg's greenness would hurt him (I wasn't one of them admittedly) were right. This is high-time for Facebook to refocus and take a long look in the mirror.

I still like the company. Still like the stock. Facebook remains a key player in the mobile advertising revolution right alongside Twitter, Google (GOOG) and Pandora (P). It provides companies and brands with a fair and effective advertising platform.

However, if this considerable screw-up is a sign of things to come, it might time for Zuckerberg to consider stepping into a "Chief Strategy Officer" role and bring in a CEO with the chops to hunker down and home in on what matters.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
FB $79.75 0.99%
T $34.64 0.23%
AAPL $129.09 0.49%
GOOG $571.34 2.32%
TSLA $197.32 -2.96%


DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs