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TheStreet Open House

Improving On Perfection: Wendy's Frosty Waffle Cone

DUBLIN, Ohio, May 13, 2013 /PRNewswire/ -- For more than 40 years, Wendy's ® Frosty™ has been one of America's favorite sweet treats—and customers have scooped it up with spoons, straws, even French fries.  Starting today, there's another way to enjoy Frosty – you can bite into it, with the new Wendy's ® Frosty™ Waffle Cone.

(Photo: http://photos.prnewswire.com/prnh/20130513/CL12738 ) (Logo:  http://photos.prnewswire.com/prnh/20121011/CL90991LOGO-a )

By pairing its classic sweet treat with a crispy waffle cone, Wendy's improves on perfection by making sweet moments even sweeter. From the first lick to the last crunch, the Frosty Waffle Cone is a tantalizing treat meant to be savored.

"There is nothing better than a Frosty, and nothing worse than an empty Frosty cup," said Liz Geraghty, Wendy's vice president of brand marketing. "With the Frosty Waffle Cone, you can enjoy America's favorite treat for a few more delicious moments. It's the biggest thing to happen to the Frosty since fries!"

Cool, creamy and refreshing, the Frosty is made with quality ingredients – like fresh milk, rich cream and cocoa. The Frosty Waffle Cone is available in both Vanilla and Chocolate flavors.

Since its introduction in 1969, the Frosty has tantalized millions of taste buds. The Frosty Waffle Cone joins the Frosty family of delicious treats, which includes the original Chocolate, Vanilla, Frosty Shake (Strawberry, Chocolate or Caramel), Caramel Apple Frosty Parfait, OREO ® Frosty Parfait and Frosty Float.

The Frosty Waffle Cone is available at all Wendy's restaurants in North America for a suggested retail price of $1.49*.  Join the more than 2.5 million fans in the Frosty fun on www.facebook.com/Frosty.

About The Wendy's CompanyThe Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit aboutwendys.com or wendys.com.

Media Contact: Denny Lynch614-764-3553 Denny.Lynch@wendys.com  

Christyne Muller404-879-9031 Christyne.Muller@ketchum.com

OREO is a registered trademark of Mondelez International group.

*Recommended menu pricing.  Prices may vary.



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