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Five Real Estate Agents Will Receive Tools To Successfully Navigate Changing Real Estate Landscape During Agent Makeover Sweepstakes

CHICAGO, May 13, 2013 /PRNewswire/ --, a leader in digital marketing solutions for real estate agents and online real estate, today announced its second annual, Agent Makeover Sweepstakes. Five randomly chosen real estate agents will receive a two-night, comprehensive business and style makeover in Chicago, from September 18-20, 2013. All licensed real estate agents are eligible to enter the sweepstakes, which will run from May 13, 2013 through August 16, 2013.


As the real estate industry continues to evolve at a rapid pace, wants to help the five winners and thousands of entrants understand the changing landscape and provide the tools to keep up, and most importantly, stay ahead. Compared to one year ago, The National Association of Realtors® reports rising home prices resulting from low inventory, and also anticipates that mortgage interest rates will remain steady. This evolving real estate environment means real estate agents need to change their tactics, and the winners and participants will gain the tools needed to navigate this market.

"The current real estate market is heating up fast. Homes are no longer sitting on the market for months. Now, they are selling in days or even hours," said Doug Breaker, president and CEO, "The 2013 Agent Makeover Sweepstakes will focus on this rapidly changing marketplace to help the five winners and all participants adapt to the new normal."

The five winners of the 2013 Agent Makeover Sweepstakes will be flown to Chicago, where they will have the opportunity to network with industry leaders, receive real estate specific digital marketing training, work with a professional business coach, and gain insight on how changes in their personal life can benefit their business. Additional training will include:
  • Why Google is a crucial part of online marketing success
  • How to become experts in their local markets
  • The importance of making a commitment to technology
  • How to become the agent with whom they would like to work

Kalen Raynor, owner of Ponquogue Point Properties Inc. and a 2012 Agent Makeover Sweepstakes winner, recapped her experience, "After meeting with the industry experts and taking in all the presentations, I felt I had a 'rebirth' in this business. I have a new found excitement for real estate."

A style makeover will complement the business makeover. Each winner will receive a personal styling session, head-to-toe outfit, new hairstyle, makeup consultation and a professional photo shoot.

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