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SAP To Host Press Conference And Financial Analyst And Investor Program From SAPPHIRE® NOW

ORLANDO, Fla., May 13, 2013 /PRNewswire/ --  SAP AG (NYSE: SAP) invites press, bloggers and analysts to attend its press conference and financial analyst and investor program at SAPPHIRE® NOW, being held in Orlando from May 14-16.


SAP Press Conference with Co-CEOs Bill McDermott and Jim Hagemann Snabe Wednesday, May 15: 11:00 a.m. - 12:00 p.m. EDT / 5:00 p.m. - 6:00 p.m. CETThe session will be broadcast via the virtual platform: and streamed on the SAP Newsroom:  Questions can be sent to information will be available on the   SAP Newsroom.

SAP Financial Analyst and Investor Program Wednesday, May 15: 1:00 p.m.3:00 p.m. EDT / 7:00 p.m.9:00 p.m. CETThe webcast, both audio and video, will be available at as well as a telephone conferenceQuestions can be submitted to or through the telephone conference

For announcements, blog posts, videos and other coverage during the event, visit the SAP Newsroom. Follow on Twitter at @sapnews, @sapinvestor and @SAPPHIRENOW. Join the conversation with the hashtag #SAPPHIRENOW.

SAP press announcements from the event are expected to be issued at 8:30 a.m. EDT / 2:30 p.m. CET on Tuesday, May 14 and Wednesday, May 15, and at 8:00 a.m. EDT / 2:00 p.m. EDT on Thursday, May 16.

SAP will host additional activities that will be available on the Global Communications Center channel at as well as streamed live on the SAP Newsroom. These activities include:
  • Innovation in the Sports Industry with SAP Co-CEO Bill McDermott
    • Tuesday, May 14, 11:00 a.m.12:00 p.m. EDT
  • SAP Mobile Security Press Conference with Sanjay Poonen, president of Mobile Division, SAP
    • Tuesday, May 14, 2:30 p.m.3:30 p.m. EDT
  • Executive Q& A with Vishal Sikka, member of Executive Board, SAP AG, Technology & Innovation
    • Thursday, May 16, 11:00 a.m.12:00 p.m. EDT

Those unable to attend SAPPHIRE NOW in-person will be able to participate in the event online through an enhanced, interactive experience virtually. Visit

To preview and download broadcast-standard stock footage and press photos digitally, please visit

To view video stories on diverse topics, visit From this site, you also can embed videos into your own Web pages, share video via email links and subscribe to RSS feeds from SAP TV.

For more information, press only: Jim Dever, +1 (610) 661-2161,, EDT Kate McNeel, +1 (484) 624-2256 ,, CDT SAP Press Office: +1 (610) 661-3200,, EDT SAP Press Office: +49 (6227) 7-46315,, CET

For more information, financial community only: Scott Smith, +1 (650) 461-2905 ,, PDT

About SAP As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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