'Immortal Wind' is an RPG social game based on the ancient Chinese legend of Shanhai Jing. The game immerses users into a magnificent and romantic fantasy world filled with ancient Chinese legends and culture. The game also pioneers the incorporation of a voice chat function; the first Chinese mobile game to do so. Revenue is generated through the in-game sale of virtual items. 'Immortal Wind' will begin closed beta testing in July 2013.
"I am extremely pleased to announce the launch of these exciting new games in the coming months," commented Mr. Ken Jian Xiao, Chief Executive Officer of China Mobile Games. "We have always strived to develop and distribute the most creative and compelling new content possible. The launch of these proprietary games, as well as a dozen others that we expect to launch later this year, forms an integral part of our strategy as we seek to introduce new content to a new generation of players and capture the significant growth opportunities emerging in smartphone games."
CMGE is a leading mobile game company in China with the largest market share among mobile game developers in terms of revenues in 2010, 2011 and 2012, according to Analysys International, an independent market research firm. CMGE has integrated capabilities in the development, operation, sale and distribution of mobile games in China. Its mobile handset design business complements its game development business as it pre-installs CMGE's mobile games and game platforms in the handsets it designs, and enhances CMGE's knowledge of user habits and preferences and industry trends. CMGE has a large and diversified portfolio of games for smartphones and feature phones, and has strong development capabilities, evidenced by the fact that it develops single-player games and social games for both types of handsets.
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China Mobile Games and Entertainment Group Limited
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