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EFuture To Provide Guofang Group With CRM Services

BEIJING, May 13, 2013 (GLOBE NEWSWIRE) -- eFuture Information Technology Inc. (Nasdaq:EFUT) (the "Company" or "eFuture"), a leading provider of software and services in China's rapidly growing retail and consumer goods industries, today announced that it has signed an agreement with Guofang Group ("Guofang") to provide its customer relationship management ("CRM") services.

Established in 1996, Guofang is a major department store and supermarket retail operator in northwestern China. Its fifteen subsidiaries are spread across the region, and are located in provinces such as Gansu, Ningxia, Qinghai and Shaanxi. In order to enhance efficiency and meet higher industry standards for customer service, Guofang has selected eFuture to upgrade the CRM system for its department stores. This agreement marks the second business cooperation between the two companies. In 2006, eFuture provided Guofang with a POS-ERP system for its supermarkets.

Under the program, eFuture will assist Guofang in improving interactions with current and future customers through data mining and data analysis, identifying and seeking to retain the most profitable customers, and expanding the potential customer base in the process. System installation and data migration for the CRM program began in early April this year, and the first and second phases of analysis results are expected to come online on the second half of this year.

Commenting on the agreement, a member of the senior management team of Guofang said, "We believe that our cooperation with eFuture to establish one of the best CRM systems in Northwest China will elevate customer relationship management in Lanzhou City to another level, and this will extend our superior capabilities throughout the whole northwest region."

Mr. Adam Yan, Chairman and Chief Executive Officer of eFuture, said, "We are thrilled to be provided the opportunity to partner with Guofang again, and we would like to express our gratitude for its recognition of our services and expertise. Guofang's decision to collaborate with us a second time is a testament to the past seven years of eFuture's growth and transformation. As a result of the focus we have put into developing business in tier two and three cities, our efforts are being recognized in many ways. This win is a major step for eFuture to solidify its position in tier two and three cities as we continue to evaluate these new markets as we execute our expansion."

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