This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Samsung Selects Atmel's Low-power Sensor Hub MCU For Galaxy S4 For More Responsive End-User Experiences

SAN JOSE, Calif., May 13, 2013 /PRNewswire/ -- Atmel Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today announced Samsung has selected Atmel's AVR ® microcontroller-based sensor hub solution for its latest flagship smartphone, the Galaxy S4, making it among the most responsive smartphones on the market today.


Featuring a 4.99-inch touchscreen with a full 1080p resolution, 2600 mAh battery, quad-core processor and a 13-megapixel dual-shot camera, the recently launched Samsung Galaxy S4 is packaged in a thinner, lighter form factor than its predecessors.

The Galaxy S4 has increased awareness of its surroundings through a number of sensors that detect motion including an accelerometer, RGB light, digital compass, proximity, gyro, humidity, barometer and gestures. The Atmel ® sensor hub management MCU gathers and processes data from all the connected sensors in real-time, providing a better user experience for a range of applications including gaming, navigation and virtual reality. Atmel's sensor hub MCU lowers the overall system power consumption, using picoPower® technology, to enable longer battery life in the device.

"Our customers have come to expect the ultimate experience from our flagship Samsung Galaxy smartphones," said Sueng-jun Park, Senior Engineer, Samsung Electronics. "For that reason, we selected the Atmel sensor hub MCU to ensure the motion-related applications, including gaming, navigation and virtual reality, are hyper sensitive to real-time direction and orientation. We are excited to bring this new, innovative capability to the market in a way that we feel will enable far more responsive and intuitive applications and personal experiences."

"Samsung's new Galaxy S4 illustrates how motion sensing is an important function in the new device," said Ingar Fredriksen, Senior Director of Flash-based Microcontrollers, Atmel Corporation. "With a sensor hub management solution, Atmel allows Galaxy S4 users the ability to enjoy applications requiring real-time motion sensing, without ever compromising battery life. We look forward to teaming with Samsung on future designs."

More InformationAtmel picoPower technology: Atmel sensor hub solutions: Atmel YouTube Channel: Blog: Twitter: Facebook:

About AtmelAtmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR ®, picoPower ® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Press Contact:Agnes Toan, PR ManagerTel: (+1) 408-487-2963, Email:

SOURCE Atmel Corporation

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs