May 13, 2013
/PRNewswire/ -- McCann Worldgroup continued its string of creative accolades by scoring as the 3rd highest-ranked agency network at the 40th Annual One Show in
. The network won "Best of Show", along with seven Gold, four Silver and five Bronze Pencils, as well as 33 Merit awards.
was the 3rd highest ranked agency; McCann India ranked 13th.
's "Dumb Ways to Die" multiplatform campaign for train safety for the Australian Metro train service was recognized as the highest-ranked overall campaign: The work won "Best Of Show," four Golds and one Bronze Pencil.
"This is a terrific achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne office," said
, Chairman and CEO of McCann Worldgroup. "The recognition by our industry peers across categories from digital to integrated, film to design, is a testament to the great work all of our staff has been doing around the world."
In addition to
honors, recent high-profile global creative awards won by McCann Worldgroup agencies have included: The Webby Awards, hailed as the "Internet's Highest Honor" by
The New York Times
, where McCann was recognized with the most awarded campaign for the viral sensation "Dumb Ways to Die" and the most Webbys of any agency network, with 12 Webbys; the international Clio Awards in
(8 Gold); The Art Director's Club NY ("Agency of the Year" and 9 awards);
's ADFEST (Grande/Best In Show in film, 2 Gold plus Integrated and Effectiveness awards); Dubai Lynx Awards (1 Gold and 2 Silver); New York Festivals (Grand Award in film for "Dumb Ways to Die," 2 Gold and 5 Silver);
's FIAP awards (one Copa de Iberoamerica, 6 Gold and 8 Silver); and the Asian Media Effectiveness Awards where McCann won 4 Gold and was ranked third in the network of the year rankings.
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising
(advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Worldgroup