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Sky-mobi Limited Announces Unaudited Financial Results For The Fourth Quarter And Full Fiscal Year 2013

Total non-IFRS cost of revenues for fourth quarter 2013 decreased 17.7% to RMB100.4 million (US$16.2 million) compared to RMB122.0 million in fourth quarter 2012.

  For the three months ended
  March 31,
  2012 2013 2013
In thousands (RMB) (RMB) (US$)
   
Cost of revenues:  
Costs associated with payments to industry participants   112,013  93,384 15,036
Direct costs  10,461  7,234 1,165
Total cost of revenues:  122,474  100,618  16,201
Gross Margin 31.6% 37.5%  
   
Non-IFRS cost of revenues:      
Costs associated with payments to industry participants  112,013  93,384 15,036
Direct costs  10,032  7,022 1,131
Total non-IFRS cost of revenues:  122,045  100,406  16,167
    
Non-IFRS Gross Margin 31.8% 37.6%  

Non-IFRS cost of revenues is defined as cost of revenues excluding share-based compensation expenses. The discussion and analysis below focuses on non-IFRS cost of revenues, which the Company believes more accurately reflects the Company's operating performance than IFRS cost of revenues.

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