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Sky-mobi Limited Announces Unaudited Financial Results For The Fourth Quarter And Full Fiscal Year 2013

"Our focus remains on the tremendous opportunities associated with China's fast growing smartphone market, especially the dramatic increase in the adoption of low-end smartphones. This strategy resulted in accelerated growth in the number of smartphone users which more than doubled quarter-over-quarter to over 20 million users. This strength continues to demonstrate the success of our multi-pronged approach for growing our smartphone business. More specifically, our partnerships with over 160 smartphone handset partners continues to provide immediate access to new users through direct pre-installations on smartphones. Also, our established offline presence through physical stores for application installation in partnership with Suning, one of China's largest consumer electronics and appliance retailers, as well as provincial carrier stores has become an increasingly important growth avenue which has resulted in over 140,000 daily smartphone user additions. Looking ahead, as China's smartphone market is increasingly driven by the adoption of low-end smartphones, we remain focused on the monetization opportunities available in this segment and are confident in our strategy to service these users, staying in front of China's evolving marketplace."

Carl Yeung, Chief Financial Officer of Sky-mobi, commented, "We were encouraged by our better-than-expected top line performance and the substantial improvement in operating profit and margins we experienced in the past quarter. In addition, through strategic analysis and disciplined investments, we continue to actively roll out our innovative growth initiatives that led to our improved quarter. As a result, we managed to maintain positive cashflow with our cash and deposits position growing to RMB608 million as of March 31, 2013. Given our recent success in navigating the macro shift to smartphones in China, we remain cautiously optimistic as we continue to adjust our model to better target these new emerging opportunities and improve shareholder value over the long term."

"In addition, beginning this quarter we have started to disclose additional operating metrics for our smartphone operation. We believe this additional disclosure will help investors to better understand our progress in expanding our reach and audience footprint in the increasingly important smartphone business. Combined with our ongoing share repurchase program, we believe that these efforts demonstrate our commitment to generating shareholder value as well as confidence in achieving long-term growth."

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