This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Frost & Sullivan: Online Classifieds Market Maturing, Overall Revenue Growth Of 7% In 2012

SYDNEY, May 12, 2013 /PRNewswire/ -- The online classifieds market in Australia halved its growth recording in at 8% compared to 16% in 2011. This was mainly contributed to by a sharp downturn in growth in the employment sector and the automotive classifieds segment.

Frost & Sullivan predicts that from 2012 till 2016 annual growth rates of the overall classifieds market will average around 7% as the overall market reaches a higher state of maturity, with the total market reaching $1,011 million by 2016. Frost & Sullivan's latest report, Australian Online Classifieds Market 2013 reveals that the online real estate classifieds market is predicted to display the highest average growth with a compound annual growth rate (CAGR) of just under 10 percent for the period between 2012 and 2016.

Delivery of online classifieds advertising through mobile channels will grow strongly in line with the increasing uptake of mobile devices; both smartphones and tablets. A strong mobile channel offering is very important for online classifieds players as a growing proportion of users are accessing the internet via mobile devices, said Phil Harpur, Senior Research Manager, Australia & New Zealand ICT Practice.

"The immediacy aspect of mobile sites enables and encourages consumers to visit online classifieds sites frequently. Consumers increasingly use multiple mobile devices to view online sites and other websites in verticals such as auto and real estate. To capitalise on this new technology and create competitive advantage, many leading Australian classifieds publishers including Carsales, REA and Seek are now spending significant amounts on mobile platform research and development," Harpur elaborated.

Harpur explained that the reduction in expenditure on online classifieds in the employment sector was not surprising as the online classifieds employment segment is highly correlated with conditions in the overall economy. From 2012 to 2016, the employment classifieds sector is predicted to grow at a CAGR of 3.7%. Expenditure growth going forward will also be constrained by the growth in alternatives to paid job listings, such as direct candidate search or use of social media to source candidates. LinkedIn's social aspect and large network of professionals which can be easily targeted according to job category or other characteristics, makes it an attractive platform to target passive candidates. Further market penetration by LinkedIn could potentially impact mainstream online employment websites.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs