NEW YORK, May 10, 2013 /PRNewswire/ -- The One Club ( www.oneclub.org) announced today the winners of the 16 th Annual One Show Interactive Awards, the most prestigious worldwide competition celebrating the year's best in interactive advertising and digital media. There were 359 winners from 25 countries who emerged from a competitive pool of over 4,500 submissions.
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R/GA/ New York secured highest honors by winning Best of Show for its work for Nike+ FuelBand. R/GA was also named Interactive Agency of the Year – an inaugural One Show Interactive distinction – that was determined by The One Club's new ranking system that will be released next week.
Overall, there were 28 Gold Pencil winners, 38 Silver Pencil winners, 41 Bronze Pencil winners and 252 Merit winners who were honored today at Terminal 5 in New York City."It's incredible what R/GA has done this year," said Kevin Swanepoel, President of The One Club. "It's not just their work for FuelBand, which is a stellar case study of technical understanding informing creative solutions, but how consistently ahead of the curve they are, proving themselves time and time again in an ever more competitive and quickly-changing creative space." Among the most highly-awarded agencies of One Show Interactive 2013 are Wieden+Kennedy/ Portland, Forsman & Bodenfors/Gothenburg, The Martin Agency/ Richmond, M&C Saatchi/Mark/ Sydney and Ogilvy & Mather/ Cape Town. Their award-winning work includes "Muscle Music" for Old Spice, " Sweden's Largest Energy Experiment" for E.ON, "Clouds Over Cuba" for The JFK Presidential Library & Museum, "Build with Chrome" for Google Australia & LEGO and "Street Quest" for Volkswagen South Africa. "As technical advancements march on, new ways to communicate and reach audiences emerge," added Mr. Swanepoel. "Every year, we must recalibrate our notions of advertising and media. This year, wearable technology pushed the boundaries. Next year, it'll be something else."