May 9, 2013
On the heels of National Geographic Channel's (NGC) record-setting first quarter, and its highest-rated new series premiere with the recent hit
, Chief Marketing Officer
today announced a new, aggressive consumer brand campaign aimed at re-energizing and expanding the National Geographic Channel brand. (For more information, visit
and follow us on Twitter @ngc_pr.)
The large-scale campaign — the first of its kind for the network in more than four years — will canvass TV (both on-air and off-air), online and in-cinema, first debuting in primetime during the
finale of the popular series
. The spots will eventually air globally on the National Geographic Channels in 171 countries and 38 languages. (LINK to premiere spots:
The campaign's driving message reflects the immersive nature of the re-invigorated NGC programming:
"The places we take you aren't just on the map."
"With the incredible momentum the channel is currently experiencing, it is a perfect time to take advantage of the marketplace excitement in this channel to re-energize our fans and introduce this network to new viewers," said Monroe. "Working with our partners at BBDO New York, we set out to create brand definitional spots which truly capture the awe and excitement viewers experience when they watch a show on our network."
The four brand spots launching as part of the first phase of the brand effort are emblematic of the network's DNA, representing NGC's hit series and stories that entertain, engage and excite our viewers; stories with substance that bring the viewer right into the adventurous, exciting and fascinating worlds that the NGC programming slate delivers.