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TheStreet Open House

Hold Onto Your Horns: Zynga Launches Running With Friends For Worldwide Audiences

Stocks in this article: ZNGA

SAN FRANCISCO, May 9, 2013 (GLOBE NEWSWIRE) -- Zynga, (Nasdaq:ZNGA), the world's leading provider of social game services, today launched Running With Friends to global audiences on iPhone, iPad, and iPod touch. Running With Friends is a high-speed, 3D action-arcade game and the first truly social endless runner game. Players around the world can now stampede their way through the cobblestone streets of Pamplona, Spain, home to the annual Running of the Bulls Festival, as they try to outmaneuver, outrun, and outscore their friends.

As the seventh title in the globally popular 'With Friends' franchise and Zynga's entrant to the runner category, Running With Friends brings a new level of social interaction and fun to the genre. The game includes beloved social elements such as turn-based competition with real-life friends and a chance to bullishly climb the leaderboards by jumping, bumping, and sliding through challenging game-play.

Easy to play but tough to master, players compete with friends in three rounds to outrun their opponents by swiping their screen vertically and horizontally to dodge charging bulls and speeding cars, or even ride a bucking bull for bonuses. Players select their own in-game character and can choose to run as a ninja, ballerina, or a zombie.

"We are committed to expanding Zynga's mobile portfolio to bring players the most fun, social, and accessible games to play with their friends," said Travis Boatman, Senior Vice President of Mobile at Zynga. "Launching  Running With Friends is a natural fit for us as we combine the excitement of the runner category with the social elements of our 'With Friends' franchise."

Jam-packed with engaging social play, Running With Friends brings players a fast-paced mobile game with features guaranteed to keep them on the move:

  • Daredevil Destructibles: Players can slide and smash into objects such as haystacks, barrels, and other runners to collect more stars and raise their score.
  • Boosts and Bonuses: Before each round, players can spin to receive special boosts to power up their play with more points for sliding into friends, objects, or bravely jumping on a bull's back.
  • Passport to Pamplona: Players become tourists in Pamplona immersed in the colorful 3D environment that changes scenes with every turn, from secret alleyways to creaky dockyards to palm-lined promenades.

Running With Friends was developed in collaboration with Eat Sleep Play, the world class game developer behind the hit game series  Twisted Metal. Eat Sleep Play worked closely with Zynga's design and game teams on the overall vision as well as built a custom 3D engine and offered art and animation expertise that helped bring the game to life for a visually stunning, social experience.

As the promotional partner at the launch of Running With Friends, Dunkin' Donuts will provide players with nine expert in-game tips for perfecting their game and dashing past their friends up the leaderboards. The first-ever integration between Zynga and Dunkin' Donuts will engage players over the coming months with in-game activities such as Dunkin' branded rewards and special boosts.

Launching in nine languages including English, French, Italian, German, Spanish, Japanese, Korean, Traditional Chinese, and Simplified Chinese, Running With Friends is available for free from the App Store on iPhone, iPad, and iPod touch or at  www.AppStore.com and coming soon to Google Play.

For additional information, contact press@zynga.com or visit https://www.facebook.com/RunningWF  and follow us on  http://www.twitter.com/zynga .

Game logo and images can be found here: https://zynga.box.com/s/u4egfyp75lqe6uaeihp6

About Zynga Inc.

Zynga Inc. (Nasdaq:ZNGA) is the world's leading provider of social game services with 253 million monthly active users playing its games, which include Zynga Poker, Words With Friends, Scramble With Friends, Gems With Friends, Draw Something, FarmVille 2, ChefVille, CityVille, Bubble Safari and Ruby Blast. Zynga's games are available on a number of global platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS and Google Android. Zynga is headquartered in San Francisco, California. Learn more about Zynga at http://blog.zynga.com or follow us on Twitter and Facebook.

The Zynga Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11743

Forward-Looking Statements

This release contains forward-looking statements relating to, among other things, the launch of Running With Friends, features for the game, the success of the game, the ability of our players to connect through games and future in-game rewards and promotions. The success of the matters covered by such forward-looking statements involves risks. Actual results could differ materially from those predicted or implied. Factors that could cause or contribute to such differences include, among other things, changes in player interests, our relationship and agreements with platform providers and our relationships and agreements with our partners. More information about the risks Zynga faces is included in our quarterly and annual reports filed with the SEC, copies of which may be obtained at http://investor.zynga.com or the SEC's web site at www.sec.gov . Undue reliance should not be placed on the forward-looking statements in this release. We assume no obligation to update such statements.

CONTACT: press@zynga.com

Zynga Inc. Logo

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