May 9, 2013
was recently named Vice President, Business Development for CBS Outdoor, announced
, Senior Vice Present/ National Sales Manager for the division. In this new role, Feyrer will concentrate on developing new business prospects and initiatives for the
company. He will be based out of
"John is a terrific sales executive with a wealth of knowledge in both traditional and new media," said Formisano. "He is also highly effective at cultivating new clients, which he demonstrated at CBS Sports.com. We look forward to having him on our team at CBS Outdoor."
Feyrer most recently was Vice President of Sales for CBS Sports.com, where he focused on professional, collegiate and high school sports content. Before that he founded and served as president of MVP Sales, a sports and marketing sales division of The Martin Agency. Previously, Feyrer worked as Vice President of Sales for
Madison Square Garden
, where he managed multi-platform sponsorship sales for the Knicks, Rangers, Yankees and other MSG-represented sports franchises. He began his career in radio as an account representative with Interep.
About CBS Outdoor
CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (
). With both traditional outdoor and
properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit
SOURCE CBS Outdoor