John Mescall, executive creative director of McCann Australia and the creative director on "Dumb Ways To Die," said: "Our whole team, including our wonderful client, is honored and overjoyed at the generous reaction we've received from the global advertising community. We certainly made this message to be shared, but it's fair to say that it spread a little more successfully than we dared hope for."
The One Show remains the pinnacle of creative achievement by providing a showcase of the world's best work, and by inviting collaboration among individuals who are actively developing outstanding work.
McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).
SOURCE McCann Worldgroup