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Mecox Lane Limited To Announce First Quarter 2013 Results On May 15, 2013

SHANGHAI, China, May 9, 2013 (GLOBE NEWSWIRE) -- Mecox Lane Limited ("Mecox Lane" or the "Company") (Nasdaq:MCOX), a leading brand and multi-channel retailer of apparel and accessories in China, today announced that the Company will report its financial results for the first quarter ended March 31, 2013 on Wednesday, May 15, 2013, after the U.S. markets close.

Mecox Lane management will hold an earnings conference call at 9:00 p.m. U.S. Eastern Time on Wednesday, May 15, 2013 (9:00 a.m. Shanghai/Hong Kong Time on Thursday, May 16, 2013) to discuss results and highlights from the quarter and to answer questions.

A brief presentation to accompany the earnings call will be available on the Company's website, http://ir.mecoxlane.com/events.cfm, at 7:30 p.m. U.S. Eastern Time on Wednesday, May 15, 2013 (7:30 a.m. Shanghai/Hong Kong Time on Thursday, May 16, 2013).

The dial-in numbers and passcode for the conference call are as follows:

U.S. Toll Free:  +1-855-500-8701
International:   +65-6723-9385
Hong Kong:   +852-3051-2745
Passcode:   68709466

Additionally, an archived webcast of this call will be available on the Investor Relations section of Mecox Lane's website at http://ir.mecoxlane.com .

About Mecox Lane Limited

Mecox Lane Limited (Nasdaq:MCOX) is a leading brand and multi-channel retailer of apparel and accessories in China. The Company offers a wide selection of affordable fashion products through e-commerce channels including the M18.com website, which is operated by the Company's joint venture, Giosis Mecoxlane Limited, and through other independent e-commerce platforms, as well as the Company's physical store network and call center. Product offerings include apparel and accessories, beauty and healthcare products and other items under Mecox Lane's own proprietary brands, as well as under selective international and Chinese third-party brands. For more information on Mecox Lane, please visit http://ir.mecoxlane.com.

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans," "believes" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, changes of the regulatory environment in China, and economic slowdown in China and/or elsewhere. Further information regarding these and other risks is included in Mecox Lane's filings with the U.S. Securities and Exchange Commission. Mecox Lane does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

CONTACT: For investor and media inquiries please contact:
         
         In China:
         
         Ryan Shi
         Mecox Lane Limited
         Tel: +86-21-6495-0500 or +86-21-5464-9900 Ext. 8161
         Email: ir@mecoxlane.com
         
         Nicholas Manganaro
         Ogilvy Financial, Beijing
         Tel: +86-10-8520-3073
         Email: mcox@ogilvy.com
         
         In the U.S.:
         
         Jessica Barist Cohen
         Ogilvy Financial, New York
         Tel: +1-646-460-9989
         Email: mcox@ogilvy.com

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