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Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

Deckers Outdoor Corporation (DECK) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.2%. By the end of trading, Deckers Outdoor Corporation rose $1.30 (2.4%) to $55.55 on light volume. Throughout the day, 855,201 shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 1,499,100 shares. The stock ranged in a price between $54.16-$55.72 after having opened the day at $54.25 as compared to the previous trading day's close of $54.25. Other companies within the Consumer Non-Durables industry that increased today were: Summer Infant (SUMR), up 11.0%, Standard Register Company (SR), up 5.6%, Ever-Glory International Group (EVK), up 5.2% and Titan International (TWI), up 4.6%.

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Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children in the United States and internationally. Deckers Outdoor Corporation has a market cap of $1.8 billion and is part of the consumer goods sector. The company has a P/E ratio of 16.4, below the S&P 500 P/E ratio of 17.7. Shares are up 33.3% year to date as of the close of trading on Tuesday. Currently there are 5 analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and 7 rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and a generally disappointing performance in the stock itself.

On the negative front, Blyth (BTH), down 13.8%, Tandy Brands Accessories (TBAC), down 7.5%, China Shengda Packaging Group (CPGI), down 6.2% and CTI Industries Corporation (CTIB), down 5.2% , were all laggards within the consumer non-durables industry with Fifth & Pacific Companies (FNP) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR (XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods (SZK).

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