Broker Site-Performance Data

Data from Keynote.com today showed that this week's performance results for online brokers was little changed compared to last week, when TheStreet.com began featuring this information. Keynote measures how quickly one can navigate an online broker's site, not how quickly one can execute a trade.

Once again, DLJdirect was number one, coming in with a site performance time of 3.94 seconds. That bests last week's performance by almost a full second. Again, Firstrade brought up the rear, with a time of 21.69 seconds -- an improvement over last week, but still not enough to get it out of the cellar.

How Quick Is Your Online Broker?
Brokerage	Transaction Performance (in seconds)
	11/20 - 11/24	11/13 - 11/17
DLJdirect	3.94	4.81
Charles Schwab	8.16	8.50
E*Trade	8.20	11.51
Ameritrade	8.30	8.51
Fidelity	9.38	9.80
Datek	9.49	8.77
BullandBear	10.11	11.03
Mydiscountbroker.com	10.15	10.96
Dreyfus	10.94	10.03
Webstreet	11.27	10.92
Waterhouse	12.61	13.05
Brown & Company	15.03	15.56
Morgan Stanley Dean Witter Online	15.77	17.26
Merrill Lynch	16.46	16.69
Suretrade	18.52	19.98
Firstrade	21.69	22.07
Average	11.35	12.47
Source: Keynote Systems

For a full story on how Keynote measures performance and what goes into it, please see last week's story on the topic.

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