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LendingTree Launches New Advertising Campaign

CHARLOTTE, N.C., May 8, 2013 /PRNewswire/ -- LendingTree, the nation's leading online source for competitive home loan offers, has announced the official launch of a new advertising campaign which will run nationally across all marketing channels, including television, radio, print, online, direct marketing and social media. LendingTree partnered with Merkley+Partners in New York, NY for the creation of the campaign which addresses the full breadth of LendingTree services and is built around the core proposition and heritage of LendingTree, which is to empower borrowers to make smarter financial decisions.

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"With record low interest rates and an improving housing market, consumer interest in mortgage financing is flourishing. However, our research shows there is an enormous amount of anxiety and uncertainty associated with getting a mortgage," said Gabe Dalporto, LendingTree CMO. "This campaign was born out of that insight.  It builds on LendingTree's pro-consumer brand heritage by demonstrating how consumers can have more control in the mortgage process and redress the balance of power with banks."

"We're thrilled to work with LendingTree on this campaign," said Alex Gellert, CEO of Merkley+Partners.  "There is no better brand to help consumers take control of their important financial decisions.  This friendly and relatable creative approach will give consumers confidence that they are getting the best deal on their mortgage."

The campaign leverages research into customer pain points around uncertainty and anxiety in the mortgage shopping process, conducted over the past year through quantitative and ethnographic research.

The first set of new commercials began airing Monday, May 6, 2013 with more commercials planned to be introduced in the coming months

About Merkley+Partners

Merkley+Partners ( is a full-service marketing and advertising agency in New York City. Besides Lending Tree, Merkley's clients include Mercedes-Benz, SunProducts, Ferrero USA, TEVA Pharmaceuticals and Ad Council. The agency was founded in 1993 and is a wholly owned subsidiary of Omnicom Group Inc., a leading worldwide communications company. 

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