NEW YORK, May 8, 2013 /PRNewswire/ -- Global public relations firm Ketchum took home 12 SABRE Awards (one Diamond, nine Gold and two Silver) at last night's Americas award ceremony, more than any other firm. The awards represent the diversity of work being conducted in partnership with Ketchum's clients, from brand marketing to corporate reputation to public education, and also included a Silver SABRE Award for PR Agency Citizenship for its Ketchum Social Responsibility program. In addition, Ketchum's high-tech and consumer PR specialty firm, Access Communications, won the Retailers category for its work with Safeway.
Ketchum Chief Executive Officer Rob Flaherty said, "The SABRE Awards serve as a great reminder of the critical elements our business contributes to the marketing mix – creative ideas that capture attention and build relationships while being backed by solid measurement. I'm proud to see that Ketchum – and the industry at large – is really making a difference for our clients' businesses and helping them stand out in the marketplace."
Ketchum and its clients won SABRE Awards in the following categories:
Diamond SABRE AwardsSUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION "Clorox's 'Bleach It Away' Program Encourages Parents to Talk About the 3P's" The Clorox Company with Ketchum Gold SABRE Awards AUTOMOTIVE "Enticing Families to the Hyundai Brand with the All New 2013 Hyundai Santa Fe" Hyundai Motor America with Ketchum DIGITAL CAMPAIGN"From East to West and Everywhere In Between, America's Farmers and Ranchers are Leading the Food Dialogues" US Farmers & Ranchers Alliance with Ketchum and maslansky, luntz & partners FASHION AND BEAUTY"From Blonde to Brunette: How Wella Koleston Brand Joined its Own Business Goals with the Wishes of a Beauty Icon" P&G's Wella Koleston with Ketchum FOOD AND BEVERAGE – COMMODITY PRODUCTS"Sweetening the Reputation of Honey" National Honey Board with Ketchum GOVERNMENT AGENCIES"Putting the 'I' in Health IT" Office of the National Coordinator for Health Information Technology with Ketchum MARKETING TO WOMEN"If Mom Had Three Minutes" The Clorox Company with Ketchum MARKETING TO YOUTH"Celebrate Your Imperfections" Mattel's Monster High with Ketchum SOCIAL MEDIA OR SOCIAL NETWORKING CAMPAIGN"Walmart Green Room – Creating a Sustainable Conversation" Walmart with Ketchum Silver SABRE Awards PR AGENCY CITIZENSHIP"KSR 2012: A Year of Growth" Ketchum BLOG"Walmart Green Room – Creating a Sustainable Conversation" Walmart with Ketchum and Rain In addition, Ketchum won an award in the Crisis Management category, and its work with the U.S. Farmers & Ranchers Alliance was named a finalist for the Platinum SABRE, the evening's highest honor.