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SunChips Brand And Susan G. Komen Partner To Support Education And Early Detection Of Breast Cancer

"It is critical for women and men to be informed about their risk for this terrible disease," said Dorothy Jones, vice president of marketing at Komen. "Through our partnership with SunChips online and at Races across the country, we are excited to be able to reach even more people with lifesaving information, bringing us one step closer to ending this disease."

The SunChips multigrain snacks and Komen partnership will be supported with consumer-facing in-store displays in select retailers throughout the country.

About Susan G. Komen® Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $750 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit Connect with us on Facebook and Twitter.

About SunChipsSunChips multigrain snacks is one of the many brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site,, the Snack Chat blog, and on Twitter at

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit

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SOURCE Frito-Lay North America

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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