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Global Toys And Games Industry

NEW YORK, May 8, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Global Toys and Games Industry

http://www.reportlinker.com/p098372/Global-Toys-and-Games-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Toy_and_Game

This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Categories/Segments: Traditional Toys (Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/ Plush Toys, and Other Toys and Games), and Video Games. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets. The report profiles 237 companies including many key and niche players such as Activision Blizzard, Inc., Electronic Arts Inc., Hasbro, Inc., JAKKS Pacific, Inc., Kids II, Inc., K'NEX Brands, L.P., Konami Corporation, LeapFrog Enterprises, Inc., LEGO Group, Mattel Inc., Fisher-Price, Inc., MEGA Brands, Inc., MGA Entertainment, Inc., Microsoft Corporation, NAMCO BANDAI Holdings Inc., Nintendo Co. Ltd., Playmates Toys, Inc., Ravensburger AG, Sanrio Company Ltd., Sega Corporation, Sony Computer Entertainment Inc., Take Two Interactive Software, Inc., Tarata Toys Ltd., TOMY Company Ltd., Toy Quest, and VTech Holdings Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-2Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Traditional Toys I-3Games and Puzzles I-4Infant and Preschool Toys I-4Activity and Construction Toys I-4Dolls and Action Figures I-4Vehicle Toys and Ride-Ons I-4Soft and Plush Toys I-5Other Toys and Games I-5Video Games I-5II. EXECUTIVE SUMMARY1. INDUSTRY OVERVIEW II-1Current and Future Analysis II-1Toys and Games - Not Just "Playthings" II-1Down the Time Lane II-2Current Scenario II-2Changing Dynamics Shape the Future II-2Interactive Toys on the Path of Seizing a Major Chunk of theMarket II-3Global Toys and Games Market Scenario II-4Recession and Eurocrisis Weaken Toys and Games Markets in theDeveloped World II-4Demographics Determine Market Growth II-4Seasonality in Toy Sales - The 'Christmas Factor' II-5Dynamic Fashion Trends Make Demand Unpredictable II-5Developed Markets Lead in Per Capita Spending II-5Table 1: Average Per Kid Expenditure on Toys in US$ inSelect Countries (2010) (includes corresponding Graph/Chart) II-5Competitive Scenario II-6Problems Associated with Outsourcing of Production to LowCost Countries II-6New Toy Design Ideas Come Mostly from Freelance Inventors II-6Distribution II-6Regulatory Scenario in Key Markets II-6US II-7European Union II-7Japan II-7Trade II-7Safety and Environmental Protection Requirements - NewChallenges for Toy Exporters II-72. TRENDS AND ISSUES II-9Fast Maturing Young Children Embrace High Technology, AdvancedProducts II-9Movies, Cartoons and Toys - A Profitable Equation II-9Toy Licensing Gains Prominence II-9Mass Merchandisers Take the Lead II-10Increasing Number of Cross Industry Partnerships II-10Changing Concepts for Girls' Toys II-10Electronic Edutainment Toys and Youth Electronics Gain Traction II-10Virtualization of Toys - A New Tech Driven Strategy II-11Outdoor and Sports Toys Attract Parents II-11Toys as Collectibles - A Growing Trend II-113. VIDEO GAMES - AN OVERVIEW II-12Video Games - A Quick Primer II-12Video Games Market Regains Momentum Post Recession II-12Organization of the Video Game Industry II-13Video Game Platforms II-14Table 2: Global Market for Video Games (2012): PercentageShare Breakdown by Platform - Console Games, Arcade Games,Online Games, PC Games and Mobile Games (includescorresponding Graph/Chart) II-14Video Game Sub-Segments Battle for Market Share II-14Console Games II-15Video Game Consoles Market Consolidated to Just Three Players II-15Xbox 360, Led by Kinect, Tops the Chart in Home Consoles Market II-16Table 3: Global Market for Games Consoles (2010-2012):Percentage Share Breakdown for Nintendo Wii, SonyPlayStation 3 and Microsoft Xbox 360 (includes correspondingGraph/Chart) II-16Emergence of New Gaming Platforms Beating Out Consoles in theDeveloped World II-17Online Games II-17Online Games to Experience Strong Growth II-17Table 4: Global Market for Online Games (2012): PercentageShare Breakdown by Geographic Region - China, Korea, Europe, North America, Japan and Others (includes correspondingGraph/Chart) II-18Table 5: Internet Access by Region/Country (2010) (includescorresponding Graph/Chart) II-18Physical Production and Distribution of Games Declines withthe Emergence of Online Games II-18Mobile Games II-19The Mobile Space Evolves as One of the Key Gaming Platforms II-19Table 6: Global Market for Mobile Games (2012): PercentageShare Breakdown by Geographic Region - Japan, US, Europe, South Korea, China and Rest of World (includes correspondingGraph/Chart) II-194. SEGMENTAL ANALYSIS II-20Traditional Toys II-20Games and Puzzles II-20Traditional Games Continue to Interest Children in the VideoGame Era II-20The Move towards Digitization II-20Creators of Traditional Games Ally with Digital GameDevelopers to Stay Relevant II-20Manufacturers take Technology Infusion into Games to theNext Level II-21Market Trends II-21Strategies in Board Games Change Gradually II-21Growing Popularity of Business Board Games II-21 China's New Found Interest in Physical Board Games II-22Physical Board Game Parlors Spring up across China II-22Card Games on the 'Digital' Path Too II-22Infant and Preschool Toys II-23Factors Influencing Infant and Preschool Toy Demand II-23 Latin America and Asia-Pacific to Showcase Impressive Growth II-23Activity and Construction Toys II-24Construction Toys - It's a Boy Thing II-24Leading Brands in the Market II-24Leading Construction Toy Brands in the US (2012): BrandsRanked on the Basis of Distribution (% Shelf-SpaceOccupied) with Major Retailers II-24Dolls and Action Figures II-25Dolls and Action Figures - One of the Largest TraditionalToy Segments II-25Recalls Continue to be a Burning Issue II-25Controversies and Growth go Hand-in-Hand in the Dolls Market II-25Doll Manufacturers Diversify II-26Dolls Increasingly Used as a Medium to Spread Social Awareness II-26Life-Like Interactive Dolls - Capturing Fancy of All II-26Barbie: Mattel's Trump Card II-26Soft and Plush Toys II-27Soft and Plush Toys Still Popular for Gifting Purposes II-27Infant Plush Toys in Demand II-27Winter Witnesses Highest Sales II-28Popularity Grows for Soft Toy Replicas of Endangered Species II-28Sports Mascots also Drive Growth II-28Video Games II-28Rapid Pace of Technology Development Leads to Quicker ProductObsolence II-28Revenue Models Transforming from Subscription Based toAdvertising Based II-29Serious Games to Enjoy Strong Growth in Future II-29Casual Games Soar High II-29Perceived Educative Value of Video Games on the Rise II-30Thriving Pre-owned Games Market a Rising Threat for GamesDevelopers II-305. PRODUCT OVERVIEW II-31Toys II-31Traditional Toys II-31Games and Puzzles II-31Games and Puzzles - An Introduction II-31Board Games II-31The Inherent Features of Board Games II-32Card Games II-32'Puzzle' - A Definition II-33Jigsaw Puzzles II-33Word Puzzles II-33Logic Puzzles II-33Combination Puzzles II-33Tiling Puzzles II-34Picture Puzzles II-34Transport Puzzles II-34Tour Puzzles II-34'Traditional Video/Computer Games', a New Genre II-34Infant and Preschool Toys and Games II-34Cognitive Development in Infants II-34Nurturing Cognitive Development through Toys and Play II-35Age and Cognitive Connections II-35What Toys do Infant and preschoolers Like to Play With? II-35Safety, the Most Important Criteria II-36Materials for Infant and Preschool Toys II-36Ideas for New Toy Designs Come Mostly from Freelancers II-36Infant and Preschool Toys II-37Infant Mobiles II-37Rattles II-38Toy Pacifiers II-38Toy Teethers II-39Playgyms II-39Infant Electronic Learning II-39Health Risks from Unsafe Toys for Infants II-39Activity and Construction Toys II-40Construction Toys for Toddlers II-40Foam Stacking Blocks II-40Alphabet Blocks II-40Select Products on the Market II-40Lego Duplo II-40Mega Bloks II-41Preschool Construction Toys II-41Select Products on the Market II-41Bristle Blocks and Krinkles II-41Wooden Building Blocks II-41Gears II-41Lincoln Logs II-41Legos II-42Art and Craft Materials II-42Dolls and Action Figures II-42Dolls II-42Nurturing Dolls and Accessories II-42Fashion Dolls/Figures & Accessories II-42Fashion Dolls/Figures II-42Fashion Themed Clothes and Accessories II-43Playset Themed Figurines and Accessories II-43Doll Houses and Furniture II-43Action Figures II-43G.I. Joe Type II-44All-Vinyl Figure II-44Action Figure Accessories II-44Vehicle Toys and Ride-Ons II-44Vehicle Toys II-44Age-Appropriateness of Vehicle Toys II-4412-18 Months II-4419 Months - 2 Years II-452-3 Years II-454-8 Years II-459-12 Years II-45Ride Ons II-45Age-Appropriateness of Ride-on Toys II-4612-18 Months II-4619-23 Months II-462-3 Years II-474-5 Years II-476-8 Years II-479-12 Years II-47Soft and Plush Toys II-47Outer Covering of Soft and Plush Toys II-48Materials Used For Stuffing Soft and plush Toys II-48Accessories II-48Types of Soft Toys II-48'The Teddy Bear' II-48Other Toys and Games II-49Video Games II-49Crucial Factors in the Selection of Toys II-49Toy Safety II-50List of Standards and Regulations for Toy Safety in SelectRegions II-506. PRODUCT INNOVATIONS/INTRODUCTIONS II-52Ravensburger Introduces App Versions of the Company'sInteractive Puzzles II-52LeapFrog Unveils Touch Magic™ Line of Interactive Toys forInfants and Preschoolers II-52Tomy Launches 2012 Edition of Chuggington Die-Cast Railway II-52LeapFrog Enterprises Launches LeapPad2™, a New GenerationKids' Tablet II-53Entertainment One Family to Introduce Peppa Pig Toys II-53Hornby Hobbies to Introduce Olly the Little White Van Toys forPreschoolers II-53The Baby Einstein Company Introduces Infant Toys II-54Disney Consumer Products Introduces Disney Junior Line of Toys II-54Ingo Devices Introduces Hello Kitty Preschool Range II-55Sprig Toys Launches New Spring Baby Toys II-55VTech Launches InnoTab 2 Baby, a Learning App Tablet II-55Funskool Unveils Giggles Collection of Toys II-55VTech to Launch Three New Innovative Toys for Infants andPreschoolers II-55Kids II to Introduce Broad Range of Toys and Baby Products II-56TOMY Introduces Innovative TOMY Toddler, Mother and Infant Brands II-56LEGO Unveils LEGO® DUPLO® Read and Build Construction Toys II-57K'NEX® to Unveil Novel KISS Rock Band Themed Building FiguresLine II-57K'NEX Brands Launches K'NEXmen Mystery Figures II-57Mega Bloks to Roll Out the Novel Barbie™ World of Building Toys II-57K'NEX Brands Introduces Buildable Figure Packs II-58K'NEX® Unveils Novel Thrill Ride Building Sets Range II-58K'NEX® Introduces Novel Additions to Monster JAM® Building SetCategory II-59K'NEX® Introduces Novel Additions to KID K'NEX® II-59K'NEX Brands Adds Novel Products to K'NEX® Education MiddleSchool Product Range II-59K'NEX® Brands Unveils 2 Novel Computer Control Sets II-59MEGA BLOKS Launches Novel Halo Universe Metal Series II-60Galt Unveils Buildable Art System JawBones II-60K'NEX Introduces Angry Birds™ Construction Sets II-60Mega Brands Introduces World of Warcraft Mega Bloks Product Line II-60WBCP and Character Introduce Scooby-Doo Construction Toy Rangein North America and EMEA II-61Integrity Toys Launches New Series of Collectible Fashion Dolls II-61MEGA Brands Rolls Out Mega Bloks Power Rangers Super Samurai II-61Dynamic Solutions Introduces Plush Doll Model 'Minime' II-62Arklu Introduces Lottie Doll Line II-62Mattel Launches Blond Diamond Cross-Dressing Barbie Doll II-62Tonner Launches 16" Marilyn Monroe Doll Collection II-62Pure Play Kids Launches The Green Waldorf Organic Doll II-63DC Collectibles Unveils 3.75" Action Figure Series II-63American Girl Launches Hairless Dolls II-63Integrity Unveils Jem and the Holograms Doll Series II-64MGA to Introduce Novi Stars in Partnership with Justice II-64Skybound Launches McFarlane's Michoone Action Figure II-64Lego Launches Super Hero Figures from DC Comics II-64It'z Purple Introduces American DollHouses II-64 Pearlene Fields of Gamaby to Introduce Stellar Babies™ II-65Integrity Toys Introduces Dolls Inspired from Jem and TheHolograms II-65Mattel Expands Dolls of the World Barbie Range II-65Masterpiece Dolls to Unveil Latest Collection of Vinyl Dolls II-65JAMIEshow to Introduce 'Flying Dragon, Ling Lan' Doll II-65JC Toys Group Launches New Doll Collections II-66TOMY International Introduces Popular Brand Treena and Friendsin the US II-66CharlieDog and Friends Unveils Plush Toys Based on Real-LifeAnimal Shelter Adoption II-67Douglas Unveils Range of Clifford Big RedDog® Plush Products II-67Always Been Creative Launches blankZ® Range of Entirely BlankPlush Toys II-67Aurora World Introduces Valentine's Day Themed Plush Toys II-67Aurora World Launches Innovative Plush Gifts and Toys II-68Aurora World Rolls Out Signature High-End Plush Animal Range II-68Aurora World Unveils Western Themed Plush Gift Ranges forToddlers and Infants II-68Aurora World Launches New Range of Dinosaur Themed Plush Toys II-69Kids II to Unveil Broad Range of Products II-69Aurora World Unveils Holiday Themed Plush Gifts and Toys II-69Aurora World Launches 'Are We There Yet' Plush Line II-70Character Options Announces Launch of New Angry Birds PlushToy Range II-70Churchill Insurance Hires Subterranean Toys to IntroduceChurchill Plush II-70Tomy Unveils Pajaminals Range of Toys II-70HIT and Russ Berrie Enter into Licensing Deal for Plush ToysRange II-71Bleacher Creatures™ Introduces 2012 NFL Player Plush Collection II-71Lamaze Rolls Out New Baby Toys II-71Manhattan Toy® Unveils Puppet Collections and Soft Toys II-72PowerA Launches MOGA Mobile Gaming System for Android MobileDevices II-72Electronic Arts Launches EA SPORTS NHL 13 for Xbox 360 and PS3 II-73Zynga Introduces Horn, a Third-Person Action Adventure Game II-73Hashbang Games Unveils Kickstarter Page for Orbital Blaster II-74Nickelodeon and 2K Play Introduce New Videogames II-74Machinima and THQ Introduce Nexuiz PC Game II-74Sony Launches PlayStation Vita, a Handheld Console II-74Sassy Launches New Range of Toys II-75The Brainy Brands Company Launches Brainy Twist Toys II-75Bright Starts Introduces New Infant Toys II-76Nickelodeon to Introduce Team Umizoomi Preschool Math Kits II-76Public Broadcasting Service Introduces PBS KIDS Preschool ToyRange II-76VTech Electronics North America to Launch New Range of InfantsToys II-77Mega Brands Launches New Range of Preschool Toys II-77The Brainy Brands Unveils New Range of Wooden Toys II-77The Brainy Brands Rolls Out New Line of Children Products II-78TOMY International Rolls Out New Range of Lamaze InfantDevelopment Products II-78US Army, Best-Lock Expand Military Themed Range ofConstruction Toys with 12 New SKUs II-79Ohio Art Company Unveils nanoblock Construction Toy in US Stores II-80Hasbro Introduces New Construction Toy Brand, KRE-O II-80K'NEX Brands to Unveil Top Gear Building Sets Range II-81K'NEX Unveils Mario Kart™ Wii Building Sets Line II-81K'NEX Brands Introduces Novel Sesame Street Building Sets II-81K'NEX Launches Novel K'NEX® Classics Building Sets Line II-81Playmates Toys Launches Toys and Accessories Based on LuchaLibre USA: Masked Warriors II-82The One World Doll Project Launches Prettie Girls Dolls II-82Mattel Toys Launches Barbie Fashionista Range of Dolls II-82American Girl Introduces Dolls Based on Historical Characters II-83Herobuilders.com to Launch the Anthony Weiner Doll II-83Mattel Launches a New Range of Action Figures Based on theGhostbusters II-83NKOK Rolls Out Bungie's Halo Franchise Inspired RC Vehicle Line II-84Hot Wheels Unveils Stealth Rides Line with Remote Control II-84Tortuga Rum Introduces Sir Turtle Plush Toys II-84Alpha Toys Introduces Alphabeasts Range of Educational PlushCharacters II-84Tipitap and Infantino Unveil HappiTaps Interactive Teddy Bear II-85Gann Memorials Launches Comprehensive Array of Plush Toys andAccessories II-85Zynga and Best Buy Introduce Exclusive FarmVille CollectiblePlush Toys II-85Underground Toys Launches Doctor Who Merchandise II-85 Aurora World to Introduce New Plush Air Penguins II-85Aurora World Rolls Out YooHoo & Friends Adventure Series II-86Aurora World Expands YooHoo & Friends Plush Range II-86miYim Launches Organic Disney Plush Toys II-86Hyperkin to Launch SupaBoy Handheld Video Game Console II-86Zoo Entertainment and Rombax Games Unveil Mayhem Racing Game II-87BioWare Introduces Dragon Age II Video Game II-87Nintendo to Launch New Console Nintendo 3DS and Lineup ofVideogames II-87GAEMS and CompuExpert Unveil G155 Mobile Gaming System forPlayStation® 3 and Xbox® 360 II-88EA Sports Unveils NHL 12 Full Contact Hockey Video Game II-88Nintendo Launches Wii U™ Video Game Console II-88Nintendo Releases Updates for Nintendo 3DS™ II-89Konami Digital Entertainment to Introduce Zombie Apocalypse 2for Xbox Live® Arcade and PlayStation® Network II-89Justin.tv Unveils TwitchTV for Live Streaming of Video Games II-89Bigben Interactive to Launch Range of New Video Game Titles II-90SEGA® of America and Marvel Entertainment Introduce Thor™: Godof Thunder Video Game II-90Sony Online Entertainment Introduces Free Realms Online Gameon PlayStation 3 II-91Ubisoft Entertainment Unveils Rocksmith, a Music Video Game II-91Garanimals® Introduces Garanimals Infant Range II-91International Playthings Unveils New Yookidoo Range of Toddlerand Infant Toys II-91Mega Bloks Introduces Mega Bloks Playground II-92VTech® Introduces 2010 Range of Infant and Toddler Products II-93Little Kids Re-Launches Crunch Art Activity Toys II-93LEGO Systems to Launch Innovative Toys Collection II-94K'NEX® Unveils Novel Multi-Model and Monster Truck Building Range II-94Tonner Introduces Andy Mills, a Doll Based on Gay Model II-95MGA Entertainment Introduces Mini Lalaloopsy as Part of theLalaloopsy Doll Range II-95Azone to Launch Ciel Phantomhive's Ball-Jointed Doll II-95Dandelion Earth-Friendly Goods Launches a New Organic Doll forYoung Ladies and Toddlers II-95Kmart Launches What a Doll! Collection II-96Mattel Introduces WWE Action Figure Range II-96Blip® Toys Launches Squinkie Doos Mini Dolls II-96MIXIS™ Unveils Limited Edition Mixed-Race Collectible Play Dolls II-97Playmates Toys Introduces Hero:108 Kingdom Krasher Action Figures II-97DCP Unveils New Advanced Toys and Electronics Inspired by TRON II-97Mattel and WWE Introduce New WWE Actionfigures and Accessories II-98Nylabone® Introduces DuraToys™ Range of Durable Plush PlayProducts II-98Aurora World Launches Range of Milly™ The Pinkest Kitten II-99Aurora World Introduces Valentine's Day Themed Plush Gifts andToys II-99Aurora World Expands YooHoo & Friends Range for TweenCollector and Buyer II-99Aurora World Unveils Plush Animal Range II-99miYim Launches Jane Goodall, Wild Animal Collection II-100Microsoft Launches Xbox Kinect, a Motion Sensing Device forXbox 360 II-100Prestige Toy to Manufacture Range of Infant Soft Toys II-1007. RECENT INDUSTRY ACTIVITY II-101Hasbro Collaborates with Zynga® for Physical Versions of onZynga's Digital Games II-101Nickelodeon Renews Global Licensing Partnership with Fisher-Price II-101JAKKS Signs Master Toy Licensing Agreement with The FredRogers Company II-101JAKKS Pacific Signs Master Toy Deal for Twentieth Century Fox'Little Angels II-101HIT Entertainment and Fisher-Price® to Produce New Toys forMike the Knight™ II-102TCG to Market Fisher-Price Brand Infant Toys and Puzzles inthe US and Canada II-102Sassy and Carter's Partner to Launch Innovative DevelopmentalToys II-103MEGA Brands and Mattel Ink Global Licensing Agreement II-103Nickelodeon and the LEGO Group Enter into a Global Partnership II-104LEGO Plans Factory Expansion in Czech Republic II-104Kahn Lucas Takes Over Alexander Doll II-104Baby Abuelita Productions and Kids Preferred Sign LicensingAgreement II-104Xinghui Signs Brand Authorization Contract with BMW II-105JAKKS Pacific to Re-launch the Classic Big Wheel™ Ride-On Toysin the US II-105 Ganz Takes over Midwest-CBK II-105Nantworks and Jakks Pacific Form Joint Venture II-105Aurora Inks Licensing Agreement with Hasbro II-106Aurora World Inks Licensing Agreement with National WildlifeFederation II-106GUND Signs Licensing Agreement with Pretty Ugly™ II-106Golden Bear Inks Master Toy Licensing Deal for CBeebies II-106eOne and Golden Bear Extend Partnership II-106Flashman Studios Acquires Beefy Media, a Video Game Producer II-107Signature Devices and Graffiti Entertainment Sign MergerAgreement II-107Kids II Acquires Rhino Toys and Taggies II-107Mattel to Acquire HIT Entertainment II-107Tomy to Acquire RC2 Corporation II-108JAKKS Signs Long-term Deal with Seven Towns, Owner of Rubik'sCube II-108 Bif Bang Pow and NBC Ink Partnership Deal to Launch BattlestarGalactica Based Collectibles and Toys II-109JAKKS Signs Master Toy Licensing Agreement with Dorel Juvenilefor Safety 1st® Brand II-109Tomy and Disney Sign Agreement to Introduce Winnie the PoohToy Line II-109Fisher-Price Signs Licensing Agreement with DreamWorks II-109Mega Brands Inks Global Licensing Partnership Agreement withMind Candy II-110Mega Brands Inks International Licensing Agreement with SabanBrands II-110JAKKS Pacific Takes Over Moose Mountain Toymakers II-110JAKKS Pacific and Bandai Ink Manufacturing Agreement II-110JAKKS Pacific® Signs Promotion and Distribution Agreement withFuntastic II-111Kids II Takes Over Taggies and Rhino Toys II-111MEGA Brands Renews Agreement with Microsoft Game Studios II-111GameFly Takes Over Direct2Drive from IGN Entertainment II-111Electronic Arts and Take-Two Interactive Extend Agreement withthe National Basketball Association II-112Games Workshop Group and THQ Extend Licensing Agreement II-112PopCap Games Acquires ZipZapPlay II-112GameStop Takes Over Spawn Labs II-112 Tencent Holdings to Acquire Major Stake in Riot Games II-112Menue Americas Enters into Partnership with Two Sheds Music II-113HTC Enters into Partnership with OnLive II-113i.TV and Nintendo Develop Nintendo TVii II-113D3Publisher Inks Global Publishing Agreement with Nickelodeon II-113Ludia and FremantleMedia Enterprises Collaborate to Offer Holein the Wall Game II-114Sprig™ Merges with WHAM-O® to Launch WHAM-O®Jr Battery LessPreschooler Toys Line. II-114MEGA Brands Enters into Global Partnership with Ludorum II-115Alexander Doll Takes Over Middleton Doll Company II-115The Bridge Direct Enters into Partnership with Bravado II-115JAKKS Pacific and Microsoft Ink Agreement to Design andProduce Interactive Plush Toys II-115Enesco Signs Licensing Agreement with Big Idea II-1168. FOCUS ON SELECT PLAYERS II-117Activision Blizzard, Inc. (US) II-117Dream International Limited ( Hong Kong) II-117Table 7: Global Turnover for Dream International by Regionfor Year Ended 31 December 2011 (includes correspondingGraph/Chart) II-118Electronic Arts, Inc. (US) II-118Hasbro, Inc. (US) II-119Integrity Toys, Inc. (US) II-120JAKKS Pacific Inc. (US) II-121Kids II, Inc. (US) II-122K'NEX Brands, L.P. (US) II-122Konami Corporation ( Japan) II-123LeapFrog Enterprises, Inc. (US) II-123LEGO Group ( Denmark) II-124Mattel, Inc. (US) II-124Fisher-Price, Inc. (US) II-126MEGA Brands, Inc. ( Canada) II-126MGA Entertainment, Inc. (US) II-127Microsoft Corporation (US) II-128NAMCO BANDAI Holdings Inc. ( Japan) II-128Nintendo Co. Ltd. ( Japan) II-129Playmates Toys, Inc. (US) II-129Ravensburger AG ( Germany) II-129Sanrio Company Ltd. ( Japan) II-130Sega Corporation ( Japan) II-130Sony Computer Entertainment Inc. ( Japan) II-131Take Two Interactive Software, Inc (US) II-132Tarata Toys Ltd ( New Zealand) II-132TOMY Company Ltd. ( Japan) II-133Toy Quest (US) II-133VTech Holdings Limited ( Hong Kong) II-1339. GLOBAL MARKET PERSPECTIVE II-135Table 8: World Recent Past, Current & Future Analysis for Toysand Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-135Table 9: World Historic Review for Toys and Games byGeographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-136Table 10: World 15-Year Perspective for Toys and Games byGeographic Region/Country - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets forYears 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-137By Product Category/Segment II-138Table 11: World Recent Past, Current & Future Analysis forTraditional Toys by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Middle East & Africa Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-138Table 12: World Historic Review for Traditional Toys byGeographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-139Table 13: World 15-Year Perspective for Traditional Toys byGeographic Region/Country - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets forYears 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-140Table 14: World Recent Past, Current & Future Analysis forGames and Puzzles by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Middle East & Africa Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-141Table 15: World Historic Review for Games and Puzzles byGeographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-142Table 16: World 15-Year Perspective for Games and Puzzles byGeographic Region/Country - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets forYears 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-143Table 17: World Recent Past, Current & Future Analysis forInfant and Preschool Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Middle East & Africa Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2010 through 2018 (includes corresponding Graph/Chart) II-144Table 18: World Historic Review for Infant and Preschool Toysby Geographic Region/Country - US, Canada, Japan, Europe, & Asia-Pacific (excluding Japan), Latin America and Middle EastAfrica Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-145Table 19: World 15-Year Perspective for of Infant andPreschool Toys by Geographic Region/Country - PercentageBreakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets for Years 2004, 2012, and 2018 (includescorresponding Graph/Chart) II-146Table 20: World Recent Past, Current & Future Analysis for ofActivity and Construction Toys by Geographic Region/Country -US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2010 through 2018 (includes corresponding Graph/Chart) II-147Table 21: World Historic Review for Activity and ConstructionToys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-148Table 22: World 15-Year Perspective for Activity andConstruction Toys by Geographic Region/Country - PercentageBreakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets for Years 2004, 2012, and 2018 (includescorresponding Graph/Chart) II-149Table 23: World Recent Past, Current & Future Analysis forDolls and Action Figures by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Middle East & Africa Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2010 through 2018 (includes corresponding Graph/Chart) II-150Table 24: World Historic Review for Dolls and Action Figuresby Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-151Table 25: World 15-Year Perspective for Dolls and ActionFigures by Geographic Region/ Country - Percentage Breakdownof Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Middle East & AfricaMarkets for Years 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-152Table 26: World Recent Past, Current & Future Analysis forVehicle Toys and Ride Ons by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Middle East & Africa Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2010 through 2018 (includes corresponding Graph/Chart) II-153Table 27: World Historic Review for Vehicle Toys and Ride Onsby Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-154Table 28: World 15-Year Perspective for of Vehicle Toys andRide Ons by Geographic Region/Country - Percentage Breakdownof Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Middle East & AfricaMarkets for Years 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-155Table 29: World Recent Past, Current & Future Analysis forSoft/Plush Toys by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Middle East & Africa Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-156Table 30: World Historic Review for Soft/Plush Toys byGeographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-157Table 31: World 15-Year Perspective for Soft/Plush Toys byGeographic Region/Country - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets forYears 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-158Table 32: World Recent Past, Current & Future Analysis forOther Toys and Games by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Middle East & Africa Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2010 through 2018 (includes corresponding Graph/Chart) II-159Table 33: World Historic Review for Other Toys and Games byGeographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East &Africa Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-160Table 34: World 15-Year Perspective for Other Toys and Gamesby Geographic Region/Country - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets forYears 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-161Table 35: World Recent Past, Current & Future Analysis forVideo Games by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-162Table 36: World Historic Review for Video Games by GeographicRegion/Country - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Middle East & AfricaMarkets Independently Analyzed with Annual Sales Figures inUS$ Million for Years 2004 through 2009 (includescorresponding Graph/Chart) II-163Table 37: World 15-Year Perspective for Video Games byGeographic Region/Country - Percentage Breakdown of DollarSales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets forYears 2004, 2012, and 2018 (includes correspondingGraph/Chart) II-164III. MARKET1. THE UNITED STATES III-1A.Market Analysis III-1Current and Future Analysis III-1Quick Facts on the US Toy Industry III-1Increased Focus on License Acquisitions III-1Ethnic Groups and Multicultural Toys III-2Cyclical Nature of the US Toy and Games Demand III-2Consolidation Rife in the Toy Industry III-2Table 38: US Toy Industry: Breakup of Number of Companiesby Average Annual Sales III-3Companies Move Manufacturing Base to Low Cost Countries in Asia III-3The Distribution Landscape III-3Retailing Snapshots III-4Consumer and Retail Trends III-4Retail Performance of Toys and Games in the US in 2011 III-4The Dominance of Mass Retailers III-4'Seasonality Factor' Impacts Business III-5The Grandparent Effect III-5Consumers Become Tech Savvy III-5App-Versions of Traditional Games Up Against Original Games III-6Manufacturers Transforming Traditional Games into DigitalGames III-6Shrinking Games and Puzzle Sales Impacting Toy ManufacturerRevenues III-7Technology Usage Increasing in Traditional Games III-7Segmental Trends III-7Infant and Preschool Toy Trends III-7Major Trends III-7Baby Plush Remains Strong III-8Electronic Babyplush Catching Up III-8Plush Toys with Lights and Sounds, a New Phenomenon III-8Activity Mats and Playgyms Picked up the Most III-8Colors Make a Come Back III-8Infant Products Market Grows Commensurate with the Rate ofBirth III-9The Recovery Story III-9Limited Seasonality Creates Year Round Demand III-9Challenges Confronting Market Players in the Infant andPreschool Category III-9Building and Construction Toys III-10Building and Construction Toys Drive Retail Growth in theUS Toy Market III-10Lego Dominates the US Market for Construction Toys III-11Table 39: US Market for Activity and Construction Toys(2012): Retail Prices of Major Construction Toys (in US$) III-11Games and Puzzles Segment Grows at a Negative CAGR in the US III-12Dolls and Action Figures III-12Consumers' Gifting Habits Drive Doll Sales III-12Demographics Favor Dolls and Action Figures Segment III-12Table 40: Leading Brands in the US Fashion Dolls Market(2012): Percentage Share Breakdown of Value Sales forBarbie, Bratz and Others (includes correspondingGraph/Chart) III-13Regulatory Scenario III-13The Consumer Product Safety Improvement Act of 2008 III-13Exports and Imports Scenario III-14Table 41: Toys, Dolls and Games Imports into the US (2010):Percentage Share Breakdown of Value Imports by Origin(includes corresponding Graph/Chart) III-14Table 42: Toys, Dolls and Games Exports from the US (2010):Percentage Share Breakdown of Value Exports by Destination(includes corresponding Graph/Chart) III-14US Video Game Market III-15Video Games Deepen Roots into American Homes III-15Key Statistics III-15Table 43: US Market for Video Games (2012): PercentageShare Breakdown by Installed Base of Platforms forConsole Games, Arcade Games, Online Games, PC Games andMobile Games (includes corresponding Graph/Chart) III-15Table 44: Popularity of Video Game Hardware Among USHouseholds (2012): Percentage of Households Owning andPlaying Games on Personal Computers, Home Console GameBoxes, Handheld Console Devices, Smartphones and OtherWireless Devices (includes corresponding Graph/Chart) III-16Table 45: US Market for Mobile Games (2012, 2015 & 2018):Installed User Base (in Millions) (includes correspondingGraph/Chart) III-16Table 46: US Mobile Social Game Installed User Base byHousehold Income in US$ (2011): Percentage ShareBreakdown of Users by Income Segments - Below 35,000;35,000-50,000; 50,001-60,000; 60,001-80,000;80,001-100,000; 100,001-150,000; and Above 150,000(includes corresponding Graph/Chart) III-17Table 47: US Video Game Console Sales by Genre (2011):Percentage Share Breakdown of Unit Volumes for ActionGames, Sports Games, Shooting Games, Family/Children'sEntertainment Games, Adventure Games, Role Play Games,Racing Games, Strategy Games and Other Games (includescorresponding Graph/Chart) III-17Surging Market for Online Console Games in the US and Europe III-18Table 48: US Online Console Game Market (2007 vs. 2010):Online Console Game Accounts of three Leading Consoles (inMillion Units) (includes corresponding Graph/Chart) III-18MMORPGs Popular Online Games in the US and Europe III-18Top 10 PC Game Titles in the US in 2009 Ranked on theBasis of Volume Sales III-19Android and iOS Games Rake up Share in Video Games Market III-19Table 49: Comparative Analysis of Installed User Base ofTraditional Games and Mobile Social Games in US Market byGender (2012): Percentage Share Breakdown for Male andFemale Gamers (includes corresponding Graph/Chart) III-20Table 50: Comparative Analysis of Installed User Base ofTraditional Games and Mobile Social Games in US Market byAge Groups (2012): Percentage Share Breakdown of Gamersfor Under 18 Years, 18-50 Years, and Above 50 Years AgeGroups (includes corresponding Graph/Chart) III-20Video Game Sales in Physical Stores Decline III-21Table 51: US Video Games Retail Sales (2011, 2012 & 2013):Breakdown of Sales Revenues in US$ Billion for PhysicalStores and Digital Stores (includes correspondingGraph/Chart) III-21Product launches III-21Strategic Corporate Developments III-52Key Players III-63B.Market Analytics III-79Table 52: US Recent Past, Current & Future Analysis for Toysand Games by Product Category/Segment - Traditional Toys(Games and Puzzles, Infant and Preschool Toys, Activity andConstruction Toys, Dolls and Action Figures, Vehicle Toysand Ride Ons, Soft/Plush Toys, Other Toys and Games); andVideo Games Markets Independently Analyzed with Annual SalesFigures in US$ Million for Years 2010 through 2018 (includescorresponding Graph/Chart) III-79Table 53: US Historic Review for Toys and Games ProductCategory/Segment - Traditional Toys (Games and Puzzles,Infant and Preschool Toys, Activity and Construction Toys,Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys, Other Toys and Games); and Video Games MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2004 through 2009 (includes correspondingGraph/Chart) III-80Table 54: US 15-Year Perspective for Toys and Games byProduct Category/Segment - Percentage Breakdown of DollarSales for Traditional Toys (Games and Puzzles, Infant andPreschool Toys, Activity and Construction Toys, Dolls andAction Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,Other Toys and Games); and Video Games for Years 2004, 2012,and 2018 (includes corresponding Graph/Chart) III-812. CANADA III-82A.Market Analysis III-82Current and Future Analysis

To order this report: Toy_and_Game Industry: Global Toys and Games Industry

Contact Clare: clare@reportlinker.comUS:(339) 368 6001Intl:+1 339 368 6001

SOURCE Reportlinker

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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