They did it all. They made you feel that you could have five times the number of stores they have. All different formats and places, too. They even made you realize they haven't even tapped into low-hanging fruit like affinity programs that are working so well at like-minded places like Starbucks (SBUX).
Excellent quarter. Fabulous comeback. And I loved the split because, heck, it is entertainment and the retail investors need something to keep them in to buy 25 shares.
Disney? Monster University good. You could hear the air go out of the room when CEO Bob Iger talked about the weakness at broadcast. Bob's like that. He doesn't shy away from the bad, although he did, thankfully, not put it up top. You didn't know the ABC weakness until you knew the movie, theme park and ESPN strength. Fine with me. Most people still haven't grasped what Iger's done here. He has given you a multi-year smoothness to earnings by putting money behind tent-pole movie releases that assure you that the quarter will be made. This is a man who tacks aggressively. We basically heard, no more "John Carter." We are going with the proven. No need to do more than that. Remember, he's got Pixar, Marvel and now Lucasfilms to pick from. Why the heck does he have to invent new superheroes?
I figured that the people of small minds would say that broadcast is no good so you should sell. There's always something that's no good. May I remind the sellers that last time it was movies?The time before that it was ESPN? These are like flats on a car with spare tires galore. And Iger changes them on the fly, as this is Nascar, not the Jersey Turnpike. Pit stops will be made. Broadcast will be fixed. But more important than that granularity is a recognition that the growth stocks have a reason to rally today. They've been stalled for about 72 hours. Time to shine. Action Alerts PLUS, which Cramer co-manages as a charitable trust, has no positions in the stocks mentioned.
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